How to build an app for users without digital literacy

A big chunk of India’s GDP is generated through unorganized business sector. And most of the stakeholder in this sector still lags behind in digital literacy. The user researches & studies out on the internet almost always considers a digitally literate user base. Hence designing and building a product for the Tier 2 & Tier 3 cities as well as users from rural India poses a completely different set of challenges.

And that’s exactly what we at Panorbit learnt and solved while building our own product FINPoint. A simple to use billing and inventory software for small businesses.

Playing it the Right Way

Playo offered the perfect solution to people who were facing difficulties in finding players to play their favourite sport with. Bringing together people who were searching for sporting partners together, Playo also managed to forge new relationships. This dawn of new relationships was also the inspiration for the marketing partnership between Playo and Panorbit.

The Monk Who Sold Ice-cream

Chill’d Monk came to Panorbit with the yummiest mission we have ever been a part of. Working on the end-to-end design solutions for Chill’d Monk was a sweet experience for Panorbit. We always think of it whenever we are having a scoop of our favourite flavoured ice cream (we mean, all the time!).

#GoRapido, the go-to Mantra

For the urban dwellers stuck in traffic for hours, Rapido’s bike taxi offered the rapid solution to their commuting problems. But the challenge at hand was to take this easy and affordable solution to beat traffic, to every possible consumer. And that’s where, Rapido hopped onto the back seat (for a change) on the ride with Panorbit to reach their marketing destination successfully.