No Tale Bisi Gold Loans

No Tale Bisi Gold Loans

Celebrity campaign for Rupeek gold loans

Objective

Make people know about Rupeek Gold Loan app’s lowest per month interest rate.

Strategic Thought

People in cities complain about paying too much interest for their gold loans. We wanted them to know about the low interest rates on gold loans that Rupeek charges their customers. As a result we wanted to tempt the customers on choosing Ruppek over other gold loan apps.

The Creative Idea

Each ad showcases Mr. Chandrashekhar better known as Sihi Kahi Chandru, a famous kannada actor as the brand ambassador. A photographic image him showing how simple Rupeek is.

Challenge

40+ year old small scale businessmen.

Results (Qualitative & Quantitative)

Increased brand recall on digital platforms. The overall campaign was able to gather 20 million impressions across different platforms.

Lorem Ipsum is simply dummy text of the printing and

90%

Lorem Ipsum is simply dummy text of the

90%

Lorem Ipsum is simply dummy text of the

90%

Lorem Ipsum is simply dummy text of the

More Works

Rapido Miniature Ads

The Mini Version of Big Struggles Solved

Playo Marketing

Bringing the Love for the Game to the Players

#GoRapido

Ad campaign for Rapido Bike taxi
    • Categories: Digital_marketing