Communication design for Cloth brand
Kannada T shirts to celebrate kannada culture, heritage, heroes, intellect, vibrancy,urbaneness and present it in a cool contemporary way that appeal to the youth.
An offbeat attempt to bring out cultural nuances along with our evergreen heroes and heritage. There is a big chunk of audience who are looking for something more subtle, mature, intelligent, to which one can really relate to in the current context and just not paying tribute to Kuvempu, Raj kumar, Jog, Hampi etc. We are more than that. Can’t we speak of contemporary stories of today’s times?
This is an attempt to develop such attire and present it to those audiences who are trendy, cool and contemporary but have strong native roots.