Analysis

How do you know your company is successful? “The Goal”

I have come across scenarios, we planned everything and tried our best to execute it as per plan. All the team members and resources were almost occupied all the time, still we didn’t get the desired output.

I am sure, I am not the only person, who faced such problems. Not only once, couple of times or even quite often.

We need to find out what went wrong and how do we fix it.

setting company goal photo for blog by Panorbit Video Production Company

Let’s start from beginning to understand the purpose, problem and then to solution. Without proper finances the vision and ambition of company will go nowhere. Hence, for me :

Goal of the company : Making Money.

How do we achieve that : To make money by increasing net profit at the same time increasing return on investment, and simultaneously increasing cash flow.

How do we measure that? 

  1. Throughput: Throughput is the rate at which system generates money through sales. Here the important point to note is “through sales – not production”.
  2. Inventory : Inventory is all the money that the system has invested in purchasing things which it intends to sell.
  3. Operational Expense: Operational expense is all the money the system spends in order to turn inventory into throughput.

One important thing we miss out most of the times, is getting confused with the goal of company. Often, We get confused, what is more important, “Efficiency or Making money”. Most of the time our struggle for high efficiency takes us in the opposite direction of our goal.

Illusion:

One harsh reality is “A company in which everyone is working all the time is very inefficient”. Yes, you read it right, keeping all the resources occupied all the times may not yield in best efficiency. Things which look efficient may not be doing the productive work at all. This method may result in excess inventory, but the goal is not increasing inventory but to increase throughput. 

Let me explain this part, for any product process there are multiple sub components processes are involved. A systems efficiency is defined by its least efficient component, which could be referred as bottleneck. Any system’s throughput can never be higher than its bottleneck’s efficiency. And if other components are more efficient than bottleneck, either they are not contributing to the throughput or they are hindering the throughput. They are just increasing the inventory and thereby increasing the cost for the company. That is why I had mentioned earlier, sometimes just by focusing on efficiency of individual process/component, we miss out the overall goal of company. 

Approach:

The 5 steps Approach to handle such situations could be the following :

  1. Identify the system’s bottleneck.
  2. Decide how to exploit the bottleneck (improve the efficiency of bottleneck and throughput will increase).
  3. Subordinate everything else to above decision (making sure everything else marches to the tune of the constraints).
  4. Elevate the system’s bottleneck (any extra support can be brought in to reduce the stress on bottleneck).
  5. Warning!!! If in the previous step if a bottleneck has been broken or something else has become bottleneck now then go back to step 1.

I wish I would have learnt these lessons a bit earlier in life. First of all thanks to “Eliyahu M. Goldratt” for writing an amazing book called “The Goal: A Process of Ongoing Improvement”. This book helped me learn these lessons a bit faster. I strongly recommend this book to all the Entrepreneurs and Operations heads.

According to you, what is the goal of a company and how do you achieve it? Do share your views on the same.

And if you want to read more on our entrepreneurial journey you can check out our blog by our co-founder about his experience meeting Kiran Bedi.

Is Sacred Games India’s answer to Dan Brown?

The new Netflix Originals series from India has been getting rave reviews from critics and fans alike. The success has prompted Netflix to order a second season of the same. While the rest of the world waits for the next season, we couldn’t help but analyze it.

Sacred Games' Billboard poster for a blog by Panorbit Video Production House

Sacred Games is an Indian web television series based on Vikram Chandra’s 2006 thriller novel of the same name, it is also the first Netflix Original from India. The series is directed by Vikramaditya Motwane and Anurag Kashyap who also produced it under their banner Phantom Films.

Now, that it has been a month since its initial release, we can’t help but feel that the series has a lot of similarities to Dan Brown novels. Especially, the Robert Langdon series. Here are a number of elements that are common between the two (Spoiler Warning!!!) –

1) A Murderous Beginning

Almost all of Dan Brown novels begin with the murder of someone important. This puts the story right into the action. It doesn’t waste time to set up the world. In Sacred Games, the first scene (apart from the death of the dog), is the Tarantino-esque murder of Jojo Mascarenhas. Now, if you think she was an expendable character then, by the end of the episode, the primary protagonist, Ganesh Gaitonde kills himself.

2) Around God, Religion

The Robert Langdon series of books are all around religion, God, politics etc. Similarly, sacred games deal with religion, the communal riots etc. With the main character Ganesh Gaitonde actually uttering the dialogue, “Kabhi kabhi lagtha hain ki apun hi Bhagwan hai” which translates to, “Sometimes I feel like, I myself am God”.

3) Ticking Time Bomb

Well, not a literal time bomb, but there is always a deadline before which either it is the end of the world or a secret is going to be published. Robert Langdon and his companions have to solve the mystery within that given time frame. This helps the author expand time. You can spend 30 pages just detailing one particular hour in the story. In Sacred Games, that is 25 days. They say, that in 25 days every one except Trivedi will die.

4) Use of Facts & Real Events

The way Dan Brown uses facts, you really want to believe in whatever conspiracy theory he’s brewing. The use of facts or real events in Sacred Games isn’t to support an underlying conspiracy theory but to show how the lives of the protagonists were influenced by the happenings of that era.

Sacred Games Screenshot for blog by Panorbit Video Production House

5) Symbolism

Robert Langdon’s character is a symbology professor at Harvard University. So, it’s no wonder that the plot points in all of the books are rife with symbolism. In its Indian counterpart, the most prominent introduced to us in the first season has been the Mandala. This symbol has been a constant recurrence in the series, going so far as to be a part of the initial title sequence.

If you love this, you should check out our blog on why the joker is the perfect villain.

8 Types of Videos to Grow your Company’s Brand

Two hands holding a clapperboard.

Videos are the in thing right now. Every major company in the world is investing on video content from Apple to Twitter. So, how can a startup or a corporate tap into this resource to improve their brand? Here are a few different videos that your company can produce.

1. Product Explainer Videos

An effective way to communicate how your products work is through a video. Explainer videos give you the freedom to explain each of the features with vibrant colors through 2D motion graphics, infographics, 3D rendering and live-action video.

A couple of years ago, we made a motion graphics explainer video for SAP where we explained the various roles in their company.

2. Tutorial Videos

Many companies have orientation/training week for freshers where employees teach newbies of the technologies and ethics of the company. This can also be achieved through interactive tutorial videos.

For the folk music band Swarathma, we made a tutorial video where their lead guitarist Varun taught the Guitar tabs of their most famous song, Pyaasi.

3. Corporate videos

Corporate videos encapsulate a huge umbrella of video works that can be done in a company. But when you say corporate video, the first thought that comes to your mind is a video which explains their work and their mission along with that a glimpse into the work culture, etc. These videos are generally used to showcase the company to prospective employees, investors, donors etc.

We had the pleasure of making one such video for the Vedic School known as Om Shantidhama situated on the banks of river Kaveri near Mekedatu. By the way, check out the story behind this video shoot(we stayed in the jungle).

4. Showreel videos

Showreel is a montage containing examples of all the work of a company be it services or product based. Showreels are used to showcase their portfolio to prospective clients, investors, etc. They say a picture says a thousand words. Similarly, you could explain a lot with one showreel instead of having to verbally explain each and every project you’ve ever completed.

Check out our Showreel-

5. Commercial videos

Commercials are a great way to capture public attention. Beginning with the audio ads on radio, they evolved to TV where the visual component was added. Now, with the advent of social media and the rise of the 6 sec & 15 sec ads, commercials have become more relevant than ever.

Here’s a 30 sec commercial we made for Playo for their new year campaign. Playo is an app that allows you to book courts and meet players to play sports.

6. Crowdfunding videos

When Kickstarter launched in 2009, they changed the course of innovation forever. Before, if someone invented a product he had to either sell the patent to a manufacturing company or invest in the manufacturing himself. With crowdfunding sites like Kickstarter, everyone who had a great idea and promised to execute it could get investment from the public. With that rose the demand for explainer videos specially designed for crowdfunding campaigns.

India Inclusion Summit is a platform that creates awareness on mental and physical disability. We created a crowdfunding campaign video for them for their 2017 Fellowship programme.

7. Mini Documentary

A mini-documentary is a documentary typically 5-15 minutes long which consists of a montage of interviews and visuals about a particular topic. These are great to showcase customer/employee experiences of using a service, to tell interesting stories of the impact of a company or present case studies.

India Inclusion Summit helped foot painter Ramakrishna Narayanaswamy to achieve his lifelong dream of meeting his idol, Amitabh Bachchan. We captured the retelling of that story through a mini-documentary.

8. Event after-movie

An Event after-movie is a short recap of an event such as a conference or a fest or any such event. These include visuals from the event as well as interviews where we capture the essence of the event as well as its story.

India Inclusion Summit holds a 7-day Fellowship programme every year where they train young upcoming entrepreneurs in the disability space. Here’s an after movie of the programme.

Here’s how you can make a video yourself. Or we could help make videos for you, do get in touch with us.

5 Examples of Great Corporate Videos

A young girl with a cloth shabbily wrapped around her head.

Corporate videos don’t have to just be videos that advertise a company and its brand in a corporate formula. Here are 5 great corporate videos which are genuinely funny and/or genuinely inspiring.

1.Teach for India – What we do

This is a great video example of how an NGO can pitch to the public about what they do. In this video, you can see what TFI(Teach for India) does from the perspective of the kids, the parents of the kids, teachers, volunteers, and staff.

2.Babajob – A Step by Step introduction

Babajob, an online job portal for Blue Collar jobs wanted a video to introduce their company to the general public. They didn’t want a formal interview type of video. What resulted was a quirky, funny and Wes Anderson-esque take on the corporate video.

3.Dollar Shave Club

Dollar Shave Club has one of the most successful Kickstarter campaigns. This was made possible because of their Kickstarter campaign video which delivers the required information in such a funny way that it went viral.

4.Google – Shaza’s Story

Google is famous for its customer stories. One such story is that of Shaza, the high school kid who built a machine learning app over her summer holiday to detect plants and any disease affecting the plants.

5.Apple – New Beginnings

Apple wanted to spread the joy of coding to anyone who wants to get in on it. Hence, they made a video where everyone participating was asked two simple questions. What was the first code they wrote and how it felt when their code ran successfully? With such positivity, they will inspire you to start coding too.

We at Panorbit have had the privilege to make corporate videos for a lot of companies. Do check them out.

6 Reasons why your Company needs a Corporate Video

Cisco estimates that by 2020, 80% of the internet’s content will be video. By some estimates, videos are 27 times more engaging and 1200% more shares when compared to a standard text/image update. In this era, let us see how a corporate video is beneficial to your company?

Woman looking into her laptop on office desk.

1.Visibility online

All major websites want to retain viewers in their platform as long as possible. One of the best ways to achieve this has been to push video content. Since, users spend more time on a website that has videos. Hence, search engines and feed algorithms (like that of Instagram and Facebook) give more importance to video content.

2.Product demo/tutorials

Every product in the market needs tutorial and demo videos for the average viewer to understand how to use it. How many of have tried to search ‘how to tie a tie’ on youtube? Instructional videos are more popular and more efficient than having a human teach it to every product user.

3.Build awareness

With increased reach for videos online and increased engagement, people are more likely to remember your brand than a banner ad. With more sharing, videos also have higher organic reach than other forms of content. When you make corporate videos for internal use, employees better understand your core values and that improves your brand image.

4. Tell your story

With the success of the movie industry, time and again we can see the power of video to tell a story that resonates with the majority of the population. People tend to relate to the brand more if it has a story behind it. One of the best examples is the Budweiser ad which talks about their co-founder who was an immigrant.

5.Customer Testimonials

These are very important to show to potential clients the benefits your product or services has given to the previous clients. Customer testimonials can also be used to make your employees understand how what they do affects the end user. Orange County has an amazing campaign where they use testimonial videos of their employees and vendors to show how they help build a sustainable ecosystem around their resorts.

6. Publish a clear Call to Action

When you have a corporate video with a clear call to action, the conversion rate increases by 97%. The best examples would be if you need crowdfunding for your product, then you can make a video explaining your product and explicitly ask the viewers to contribute to the crowdfunding campaign. We can target the call to action based on video’s audience demographic.

Now you know why your company needs a corporate video, check out our blog on 4 easy steps to make a corporate video

Film Analysis : Why is Joker, the ultimate antagonist to the Dark Knight?

This is a new series of blogs where we discuss about videos on film analysis.

We have seen a lot of villains come and go. There can be those who want to rule the world, those who want to take revenge on the world, and then those who just want to watch the world burn. What makes Joker one of the most unforgettable villains in the recent past?

The Joker is in the back seat of a police car, with his head outside the window.

Heath Ledger as Joker in ‘The Dark Knight’.

Michael Tucker is a filmmaker, who is more famously known as the creator of “Lessons From the Screenplay”. In this video essay, he explains why Joker maybe the perfect antagonist to Christopher Nolan’s Batman.

To make the points about the film, Michael Tucker references two books, they are ‘Story’ by Robert McKee and ‘The Anatomy of a Story’ by John Truby.

Here’s a summary of the video –

1) A protagonist and his/her story can only be as intellectually fascinating and emotinally compelling as the forces of antagonism make them.

  • The more powerful the antagonist, the harder the struggle for the hero. The harder the struggle, the more compelling the story.

2) How to make a villain powerful? Create an opponent who is exceptionally good at attacking the hero’s greatest weakness.

  • Most of Batman’s power comes from his strength, Joker uses his strength as a weakness, because he is not afraid of death. In fact, he wants Batman to kill him.

3) True character is revealed in the choices a human being makes under pressure – the greater the pressure, the deeper the revelation and the truer the choice is to the character’s essential nature.

  • Throughout the film, the Joker forces Batman into choices that reveal who or what he cares about. E.g) The scene where he chooses to go and save Rachel when both Rachel and Harvey have been kidnapped by Joker.

4) How do you know your antagonist is the right one? It is only by competing for the same goal that the hero and the opponent are forced to come into direct conflict and to do so again and again throughout the story.

  • Both Batman and Joker have their own visions of what they want Gotham to be. Batman wants order a Gotham without crime, Joker wants to upset the establishment and create chaos.

To conclude, that’s what makes the Joker such a formidable villain. If you loved this, you should check out our blog post on the rules of editing a film.