When people work with a company, they want to know they’re working with professionals. Investing in a professional design shows your business values, professionalism and sends a powerful message to potential clients/customers. You only have one chance to make a first impression, and using a professional design helps you make it as effective as possible.
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Here are 5 proven reasons why good design is good business:
1) Attracts Attention
The first reason why you should start taking visual design seriously is because it is the primary way to distinguish yourself from the crowd. We live in a digital world where an average person encounters over 500 marketing messages and advertisements in a day. That is a lot of noise you need to cut off.
Humans are primarily visual creatures, and we rely most upon our sense of sight as we interact with our environment. In fact, 90% of all sensory information(https://www.imagethink.net/true-or-false-vision-rules-the-brain/) that the brain receives comes from our eyes, with 80% of our memories is determined by what we see.
2) Makes You Memorable
You are on the wrong boat if you think your company has no competitors. Every company, no matter which industry it belongs to, faces a hefty amount of competition.
If your designs are modern and impressive, people will automatically tend to incline towards buying your products. It’s a proven fact.
Creating a successful product, website or service is all about getting more and more people to notice it. Would you not take the time to invest more upfront to get those kinds of results which can grab eyeballs at lower costs? That’s the great thing about good design, you may not have to spend more but you’re automatically able to generate more attention.
3) Promotes Brand Consistency
You would feel strange if Google suddenly started displaying search results in a cursive font. Or if McDonald’s decided to change their logo to a purple ‘M’. We won’t blame you. The layout of Google’s search results and the McDonald’s logo are more than just design elements for companies, they’re a part of their brand.
Because those designs are so well stuck in your heads that it’s hard to imagine them changing, and that’s a good thing.
Great design is all about going into that visual part of the human brain and communicating as much as possible within one glance. The more consistency your brand has, that much more chances it has of becoming more consumer friendly.
4) Key To Social Media Success
If you thought a well-designed website is enough to succeed, think again. Many of today’s marketing efforts are done on social media platforms. Whether it’s Facebook, Twitter, Instagram, Pinterest, or any other platform, social media is one of the best ways to connect to customers, go viral, and make a name for your company.
Customers are not the only ones that agree good design helps companies on social media platforms. Even 60.8% marketers said that in 2017, design was essential to their marketing strategies. And 93% agreed that it was very important.
5) Better UI/UX For Better Conversions
A good design increases your company’s value, boosts sales, and puts your business in a better financial situation. UI/UX can significantly increase or decrease your engagement rates, therefore affecting the conversion rates. So it is necessary for you to study your website thoroughly to point out where you are lacking and take appropriate actions.
Even though your business is small today, a good design can help it become big tomorrow and we at Panorbit can definitely help you achieve that.
Reach out to us and let us know about your requirements.