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Company Overview:
Panorbit is your all-encompassing agency for everything marketing. From engaging campaigns to cutting-edge tech tools, we blend creativity and technology to deliver comprehensive solutions that make brands shine.
Our team is a dynamic mix of master storytellers, visionary artists, tech experts, and cinematic geniuses, all dedicated to breaking free from conventional thinking with bold creativity. Join us to be part of a team that thrives on innovation and creativity.
About the Role
We’re looking for a Social Media Scout who understands Instagram better than they probably should, and Bengaluru beyond what Google Maps can tell you.
Someone who knows what people are watching, sharing and talking about. Someone who spots a Reel format before every brand jumps onto it, discovers creators before they become mainstream, and understands the little cultural moments that make Bengaluru, Bengaluru.
This is a hands-on social media role with Instagram at its core. You’ll manage publishing, community, trends and day-to-day platform activity while constantly scouting for what our brands should be doing next. LinkedIn and YouTube are important add-on skills.
What You’ll Do
1. Own the Social Calendar
- Manage publishing schedules, captions and content across Instagram and other relevant social platforms.
- Maintain content calendars while leaving enough room for reactive and trend-led content.
- Coordinate with copywriters, designers, filmmakers and marketing teams to get content out on time.
- Ensure every account remains active, relevant and consistent.
2. Scout the Internet
Scrolling is part of the job. Knowing what to do with what you find is the actual job.
- Track emerging Reel formats, trending audio, memes, creators and conversations.
- Keep an eye on platform and algorithm changes.
- Identify trends early and translate them into relevant ideas for brands.
- Regularly bring actionable content ideas and references to the creative team.
- Know when a brand should jump onto a trend and, equally importantly, when it shouldn’t.
3. Know Bengaluru
We want someone who genuinely understands the city and its culture.
Keep track of Bengaluru’s creators, neighbourhoods, cafés, events, college culture, startup ecosystem, food, music, films, communities and internet conversations.
If something interesting is beginning to happen in Bengaluru, there’s a good chance you should already know about it.
4. Manage the Community
- Own comments, DMs and everyday audience interactions.
- Respond in the right brand voice and keep conversations active.
- Identify recurring conversations, audience behaviour and potential brand advocates.
- Help our brands feel human rather than like scheduled content feeds.
5. Understand What’s Working
- Track reach, engagement, watch time, retention, shares, saves and follower behaviour.
- Use Instagram Insights, Meta Business Suite and other platform analytics.
- Prepare regular performance reports with clear observations.
- Go beyond reporting numbers and help answer: What worked? What didn’t? Why? And what do we try next?
What We’re Looking For
- 2+ years of experience managing social media for a brand, agency or creator.
- Strong command of Instagram, particularly Reels and Stories.
- A genuine interest in internet culture, creators and social media.
- Strong copy instincts and a good visual eye.
- Ability to identify and act on trends quickly.
- Comfortable working with designers, writers, filmmakers and creators.
- Working knowledge of social media analytics and reporting.
- Good understanding of LinkedIn and YouTube/Shorts is an advantage.
- Based in Bengaluru and comfortable working from office.
Bonus Points
You’ll fit right in if:
- You know way too much about Bengaluru.
- You know the city’s creators, communities, places and conversations.
- Your Instagram Explore page is basically market research.
- You discover creators before everyone starts sending their Reels in office groups.
- You can distinguish between a trend with potential and one that has already been done to death.
- You have an active personal social presence or have built an online community.
- You can shoot and edit quick mobile-first content.
- You’re comfortable with tools like Edits, CapCut, Premiere Rush or InShot.
What This Role Is Really About
We’re not looking for someone whose job ends with posting content.
We’re looking for someone who can observe culture, understand platforms, spot opportunities and turn what’s happening online into relevant ideas for brands.
Someone who is always looking around, online and offline.
In other words, a Social Media Scout.