Is boosting brand awareness, sales, revenue, and audience engagement on your cards? If you said yes to even one of them, digital video ads are the right place to look into. Digital video ads are a powerful marketing strategy dominating the digital world.
The power of video has taken over the world after the pandemic hit with the growing usage of mobile phones and laptops. Not only did social media platforms gain traction and popularity, but videos opened new doors for brands. While digital videos are not a new concept, the booming innovations and formats are changing the video content to a whole new level.
Video content consumption is expected to rise up to 82% by the end of 2022. Each video is unique, each having a different story and format. With the number of videos floating around, digital video advertising has become a necessity for every business and brand. In such times, the ad tech industry has transformed the most in adapting to the new changes. Let’s dive deep into learning about digital video advertising in the post below.
What is digital video advertising?
To catch the viewer’s attention the first couple of seconds in video ads are crucial. In order to reach an audience, digital video ads are highly used by brands to promote their products and services on digital platforms. But what is a digital video ad? A digital video ad contains a video that is displayed through the internet on internet-connected devices like smartphones, laptops, tablets, TVs, etc. The ads can be displayed either standalone (out-stream) or within the online video content (in-stream).
Why is digital video advertising essential?
Videos tend to get more organic reach than any other media displayed. Studies have shown that people remember 10% of what they hear, 20% of what they read, and 80% of what they see. People can recall a video ad easily, creating a memory that other sorts of media can’t.
You know by now that video ads are more impactful but how they can help as a marketing strategy for a brand and business is crucially important. With the growing video content consumption, digital video advertising has become a universal marketing strategy for all
business solutions. Here are some of the benefits of digital video ads and how they can be the new change in your marketing practices.
Engagement: More than 50% of the population watches videos daily.
A high-quality storytelling ad or a video with a message is gaining the consumers’ attention at a faster pace than before. The video ads with a unique story with and a combination of sound, motion, and visuals leave an impact on people compared to traditional digital ads. Surveys have shown that more than 50% of people wanted to see videos from brands to advertise their products and services.
Flexibility: 64% of people buy a product after viewing its video.
All businesses are different, and all cannot follow one kind of video format. Video advertising allows the brands to make videos according to their values without worrying about age, gender, nationality, and other factors, as they work well for everyone. There are many types of videos for different purposes, for example, the “About Me” video is about a brand’s introduction.
Shareability: 58% of consumers found brands with videos trustworthy.
To create a strong presence in the digital world, the content should either add value to consumers or be good enough to be shared. The best thing about digital ads is that they can increase a brand’s social media presence because users love to share, increasing their visibility. The growth of technology has led digital video advertising to grow and become a necessity for every business to succeed.
Types of digital advertising ads
Digital video is divided into two formats- Linear and Non-linear. Linear video ads are more like traditional television commercials that pop up either before, in the middle, or after the content is playing. Non-linear video ads are overlay ads that include text or images and are played alongside without disturbing the audience’s viewing experience. Both the formats have their subtypes which are listed below.
1. In-stream video: These ads take place inside the existing content where an ad interrupts the video at a given interval in the video and plays. These ads have three types:
· Pre-roll: This is the most commonly used before an ad starts and helps to maximize a brand’s awareness/impressions.
· Mid-roll: The ad is placed between the video content; though it catches the viewer’s attention, it causes inconvenience and should be avoided.
· Post-roll: The ad is played after the video content, creating engagement and generating leads.
2. Out-stream Video: These ads occur within website content or on the side. These ads cause convivence to the users as it doesn’t interrupt their content. These ads are divided into four categories:
· In-banner videos: GIFs or short videos in the banner slot on any particular page of the web or mobile devices.
· In-article videos: As a user scrolls through the articles, these auto-play videos are played between the paragraphs.
· Interstitial video: These ads cover the entire screen of a web or mobile device while using an app or a link to a website.
· In-feed videos: Social video ads run on forums, blogs, and social media platforms.
Conclusion- The booming marketing strategy
The world has already accepted the new booming industry of digital video advertising. Companies have realized with the help of these ads they can quickly engage with their audience worldwide. According to the ‘2021 Video Ad Spend & 2022 Outlook’ report, digital video advertising spending is estimated to reach $49.2 billion by 2022. The digital video ad market size is estimated to be worth $292.4 Billion by 2027.
Video is the preferred mode of marketing that consumers want to see. If you haven’t adopted this marketing strategy, the right time to do it is NOW!
