Playo Meet New Players Campaign

About the project

Picture this: you’re pumped for a game of badminton, but your best friend is stuck on the couch, more committed to his potato-chip diet than to physical activity. Frustrating, right? That’s the problem Playo wanted to solve.

In 2018, Playo set out to become the go-to app for sports enthusiasts struggling to find partners. The Meet New Players campaign aimed to connect with a young, energetic audience while driving app installs. With a creative video ad planned for YouTube, in-app promotions, Hotstar, and even the electrifying IPL stadiums, the campaign was a full-court press to make Playo a household name.

Date:	December 2018
Project:

Date:

December 2018

Project:

Scope of Work

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Campaign Structure

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Ad Film Concepts

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Film Production

Research & Strategy

Our target audience was a bustling mix of 22 to 35-year-old corporate professionals—folks who’d love to smash a shuttlecock but often lacked someone to smash it with. Surveys revealed their top gripe: “I want to play, but I can’t find a partner!”

With this insight, we positioned Playo as the “Tinder for Sports”—an app that not only helped users connect but also solved the age-old problem of flaky friends. The campaign focused on promoting the app’s core feature: “Meet new players around you.” A simple yet revolutionary idea that struck a chord.

Creative Idea & Execution

Enter the hero of our story: a spirited young man, all geared up for badminton, thwarted by his couch-potato best friend who’d rather binge-watch cricket than pick up a racket. What does our hero do? He turns to Playo, of course.

With a few quick taps, he finds a new player ready to hit the court. Poof! Out goes the lazy friend, and in comes the enthusiastic new partner. The ad ended with a cheeky tagline and a clear message: If your friend won’t play, Playo will find you someone who will.

This humorous and relatable story, brought to life with sharp editing and engaging visuals, ensured Playo’s message was impossible to ignore.

Results of the project

User Acquisition Costs

A game-changing reduction of 34% on iOS and 23% on Android.

Monthly User Retention

A notable 15% boost, proving users loved what they saw.

Click-to-Download Ratio

A staggering 84%, leaving us cheering like fans at an IPL final.

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