Closer to home, close to our hearts
Naming them ittige was a stroke of genius from our end, if we are allowed to say so ourselves. Ittige in Kannada is a word that means bricks, instantly bringing the idea of construction and concept of local into the minds of our target audience.
The logo, considering our luck in narrowing down the brand name to one that we really believed in – we decided to go with a wordmark and in a way that effectively shows the client’s core vertical and while remaining clear – something the client would love to have on their business card or even a shirt!
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About The Project*