Scope of Work
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Campaign Strategy
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Ad Film Concepts
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Film Production
Objective
The campaign aimed to make Rapido synonymous with quick and affordable transportation while significantly boosting downloads and app usage.
Strategic Thought
City dwellers often grumble about being stuck in traffic and the exorbitant costs of cabs. The solution? Rapido’s nimble bike taxis that weave through traffic with ease and save users money. The campaign was built around this key message: Why stay stuck when you can ride smarter with Rapido?
Creative Idea & Execution
Characters & Scenarios
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A runaway bride trying to escape her wedding.
.02/
An IT employee running late for a date.
.03/
A student desperately trying to make it to an exam.
Each video showcased the convenience and speed of Rapido, ending with the hashtag #GoRapido to cement brand recall.
Results of the project
20 Million+ Views
Across YouTube and other digital platforms.
30 Million+ Impressions
A massive reach across target channels.
20% Increase in App Downloads
A significant surge in new users.
10% Growth in Subscriptions
Highlighting improved user engagement and loyalty.