Designing for design experts!
Going into the project, we had a bit of a massive brainstorm – how do we impress design specialists with design solutions? As the design wing for Social Alpha, Design Alpha had a solid foundation they were standing upon and a sound understanding of their requirement. A foundation that stands by their words of being an ecosystem architecture that focused on catalysing innovation, enterprise incubation and growth hacking – all of it for the upliftment of the less fortunate communities, we knew that the task wasn’t easily executed.
What we delivered to the happy clients was a logo that stood out and projected them as a competent centre for design, embracing contemporary sensibilities and the betterment of the world around them as the undertone.
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