Scope of Work
.01/
Brand Naming
.02/
Complete Branding
.03/
Packaging Design
.04/
Store Visual Merchandising
Strategic Thought
What’s the secret to staying cool? Inner peace. And who’s cooler than Buddha himself? That’s where the name Chill’d Monk was born—an ice cream brand that lets you tap into your Zen while indulging in pure happiness. Whether you’re an ice cream fanatic or just in need of a sweet escape, Chill’d Monk promises enlightenment in every bite.
Creative Idea & Execution
Let’s face it: ice cream is synonymous with joy. So, when we set out to create the branding for Chill’d Monk, our mission was simple—capture that joy and make it irresistible.
.01/Visual Identity
We developed a fresh, playful font that’s bright and eye-catching without being overwhelming. Think of it like a perfectly balanced sorbet after a rich meal—it grabs attention while leaving you feeling refreshed.
.02/Packaging Design
Every element of the packaging screamed “cool,” from the vibrant colours to the minimalistic yet bold logo that embodied the brand’s fun yet serene vibe.
.03/Store Visual Merchandising
The branding extended into the stores, turning them into colourful havens of happiness. Walking into a Chill’d Monk store felt like stepping into a delicious, Instagram-worthy retreat.
Results of the project
A Standout Identity
Chill’d Monk became synonymous with fun and coolness, creating a visual identity that’s impossible to forget.