airmeet v3-5
airmeet v3-1
airmeet v3-2
airmeet v3-4

Scope of Work

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Branding Strategy

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Communication Direction

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Design Guidelines

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Comprehensive Brand Playbook

Research & Strategy

With virtual event platforms booming due to the pandemic, standing out in a crowded market became Airmeet’s top priority. Our research deep-dived into competitors like Hubilo and Hopin to understand the landscape and uncover opportunities for differentiation.

To position Airmeet as a trailblazer, we leaned into a Creator archetype, emphasizing innovation, bold ideas, and transformation. A darker color palette was chosen to exude sophistication and authority—because who said virtual events couldn’t look sleek and professional?

Creative Idea & Execution

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A distinct color palette centered around dark tones for a modern, premium look.

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Typography guidelines and graphic elements to ensure uniformity.

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A defined tone of voice to keep the brand messaging sharp and inspiring.

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Templates and examples to maintain consistency across channels, from website banners to emailers.

Results of the project

A Unique Brand Identity

Airmeet emerged as a bold, recognizable player in the virtual event space.

Consistency Across Channels

The brand’s new voice and visuals resonated with audiences globally.

Competitive Differentiation

A design-forward identity positioned Airmeet as a premium choice against competitors.