Scope of Work
.01/
Strategy
.02/
Creatives
.03/
Media Planning & Execution
.04/
Reporting
Creative Idea & Execution
Entering the Indian appliances market isn’t just a challenge—it’s a test of strategy, creativity, and precision. To position Admiral Appliances as a standout choice, we crafted a campaign that combined compelling visuals with sharp data-driven insights:
.01/Highlighting Differentiators
Creatives were designed to instantly communicate Admiral’s unique selling points—a 3-year warranty and its heritage as a trusted American brand. These key features appealed to Indian consumers’ desire for reliability and premium quality, setting Admiral apart from local competitors.
.02/Keyword Excellence
The keyword selection process was nothing short of meticulous. By leveraging search intent and analysing competitive trends, we ensured Admiral’s products ranked for highly relevant and high-conversion keywords, capturing the attention of potential buyers.
.03/Dynamic Monitoring and Optimisation
Campaign success wasn’t left to chance. Continuous tracking and real-time adjustments to keywords, bids, and creatives allowed us to maintain peak performance throughout the campaign’s lifecycle. This agile approach ensured maximum efficiency and relevance, driving exceptional results.
Results of the project
CVR
Achieved a conversion rate of 0.33, reflecting a solid performance in a competitive category.
ROI
Delivered an impressive 3x return on investment, proving the campaign’s efficiency and impact.
CTR
Surpassed industry standards with a click-through rate of >2%, showcasing the effectiveness of the creatives and keyword strategy.
Impressions
Garnered over 500 million impressions in just three months, significantly boosting Admiral’s visibility.