Swinku is a video sharing website like Youtube, Vimeo, etc. But what sets it apart is its unique machine learning algorithm that arranges videos more relevantly to the user.
Swinku wanted us to design the UX UI in such a way that the effort from the user side would be very minimal. To accommodate that, Swinku needed a needed simple interface where all the functions of the website would be easily accessible. This would make the user put less effort to gain more out of it.