Fortis Cauvery Hospital

TVC and Corporate video for the hospital

The Fortis Cauvery hospital is a heart and multi speciality hospital in Mysuru, Karnataka. They wanted to run a new ad campaign for their hospital in cinema halls during the city’s world famous Dasara festival. Their request consisted of two videos.


Our research led us to 3 main qualities of a hospital that people look for. They are, how safe it is, how effective their treatment is, and how caring and responsive the doctors and staff are. Hence, we created a story for this ad that expressed these qualities of a hospital.

In the ad we see how the hospital comes together to give the ‘gift of life’ to a little girl by saving her grandfather right in time for her birthday celebrations.


For this, the main intention was to showcase the amenities the hospital boasted of. Hence, the montage.