The Fortis Cauvery hospital is a heart and multi speciality hospital in Mysuru, Karnataka. They wanted to run a new ad campaign for their hospital in cinema halls during the city’s world famous Dasara festival. Their request consisted of two videos.
1. “THE GIFT” – TVC
Our research led us to 3 main qualities of a hospital that people look for. They are, how safe it is, how effective their treatment is, and how caring and responsive the doctors and staff are. Hence, we created a story for this ad that expressed these qualities of a hospital.
In the ad we see how the hospital comes together to give the ‘gift of life’ to a little girl by saving her grandfather right in time for her birthday celebrations.
2. CORPORATE VIDEO
For this, the main intention was to showcase the amenities the hospital boasted of. Hence, the montage.