Design Alpha

Branding for Design Incubator

Design Alpha is the design wing of Social Alpha. Social Alpha is an ecosystem architecture that focused on catalysing innovation, enterprise incubation and growth hacking, in order to make the lives of the underserved communities better.

Design Alpha wanted a logo that projected them as the centre for innovation in design in the social sector. At the same time they wanted the logo to be contemporary and emphasise their dedication to the betterment of the world.