Playo is an android/iOS app that is a one-stop destination for sports, fitness, fun and all things recreational. Through this app, you can book courts when you want, where you want with just hourly fees, without the hassle of memberships to clubs etc.
Parallel to the ‘Meet New Players’ campaign, they wanted to run another campaign which emphasized another feature of theirs where users can book sports courts without any prior memberships with the clubs.
With this campaign, they especially wanted to target 20-25-year-olds. Hence, we made 5 short banner ads with naughty taglines to catch the attention of the youth.