Beta Sweater Pehno

Video song for Swarathma

Swarathma is a Bengaluru based Folk/Fusion band. They have been featured on the cover of the Rolling Stone magazine and in their top 25 hottest Indian bands list.

 

Swarathma approached us for a music video for their new single ‘Sweater Pehno’. The song is about the parental and institutional pressure the children face and its effects on their psychology.

 

We didn’t want to position the band as preachy or rebellious in this song. Hence, we tried to portray the cause from a neutral standpoint by showing the band members of Swarathma in school uniforms going through the motions of school life with comic melancholy.