Objective To create a quirky brand image of Playo and increase the download of the app. Strategic Thought The main complaint of the target group was they couldn’t find players to play sports. We wanted to solve that by placing the…
Rupeek – No Tale Bisi Campaign
Objective Make people know about Rupeek Gold Loan app’s lowest per month interest rate. Strategic Thought People in cities complain about paying too much interest for their gold loans. We wanted them to know about the low interest rates on gold…
Rapido – Go Rapido Campaign
Objective Make people more aware of Rapido as the best Bike Taxi Service available and thereby increase downloads and usage. Strategic Thought Consumers in cities complain about getting stuck in traffic and the high costs of cab services. We wanted to…