Portfolio Category: Strategy

In its landmark 10th season, The Ultimate Pitch (TUP) continued its legacy of inspiring everyday innovators to turn their ideas into game-changing solutions. Reliance sought to elevate this flagship competition even further, creating a campaign

The Ultimate Pitch (TUP) celebrates the everyday innovator—the dreamers, the doers, and the challengers of the status quo. In its ninth season, this flagship competition sought to inspire budding entrepreneurs and seasoned professionals alike

Stoka isn’t just a marketplace—it’s a movement. Born from a vision to champion a more inclusive economy, Stoka offers exquisite, one-of-a-kind products while actively promoting sustainable development and empowering marginalised communities.

2020 was the year when the world hit pause on in-person events and hit play on virtual gatherings. Airmeet, a rising star in the virtual event space, wanted more than just another logo or tagline—they needed a cohesive strategy and a powerful brand

In the bustling chaos of city life, traffic jams are everyone’s worst nightmare. Enter Rapido, the bike taxi service that promised to make travel faster, cheaper, and—let’s face it—far less stressful.

Picture this: you’re pumped for a game of badminton, but your best friend is stuck on the couch, more committed to his potato-chip diet than to physical activity. Frustrating, right? That’s the problem Playo wanted to solve.

In a world where gold loans come with hefty interest rates, Rupeek had a golden proposition: the lowest per-month interest rates in the market. But how do you get this message to resonate with 40+ year-old small-scale businessmen?

When you’re working with ice cream, you’re automatically starting with the coolest product around—literally and figuratively. Chill’d Monk came to us with a simple goal: create a brand as unforgettable as their ice cream flavors.