Tutorial

Here’s 7 Tips to Help You Scout Locations Better

We remember the James Bond and Mission Impossible movies because of the insane stunts performed in the world famous locations. In our videos, we may not have the budget to shoot at such scenic locations, but we can better scout to make the best of what we have.

Jakob Owens is the creator of the Youtube channel, TheBuffNerds. Apart from creating original content, he has huge experience in a broad spectrum of projects ranging from music videos, commercials, narrative films, company promos, branding content and more.

Bedroom location photo for blog by Panorbit Video Production Company

Here are 7 tips to better scout locations for a video shoot-

1) Scout at the Right Time

Go to the location at the time you will be shooting the video. This will allow you to assess the sunlight and other details that vary depending on the time of the day.

2) Map out the Sun’s Path

If you’re going to shoot at the location for the whole day, then you will have to map out the path of the sun, so you can schedule your shoots better based on the availability of that light at that particular set. You can check out our blog on lighting for more info.

3) Check out for Sounds

This won’t matter if it is a music video. But if it is a film or a commercial with sound recording involved then you have to check for the sounds in the environment. Will there be train sounds, are there airplane passing over any time of the day, are there noisy pets, Is there any construction happening nearby. We need to make sure of all these so we have the least noise possible.

4) Take Photos of the Location

This is important since, you can then share the photo with your DP your production manager, your talent, etc. And explain to them what is the frame you’re planning. This gives them a visual idea of the shoot.

5) Check for Power

Check if there is electricity in the sets, or if you need an external power source. What is the power that you can extract from the given source and is that enough for the types of equipment you’re planning to use?

6) Evaluate the Area

Check if the location can easily be reached through google maps. Does the name of the location pop up or do you have to send the GPS coordinates separately. How can the location be reached? Is there public transport or do you have to arrange a cab?

7) Take Notes on the Location

Take notes on all the things that you think of on location so that you don’t forget any of the details after you leave the place.

One last advice is that you can location scout on google maps, so you can check out the location right from your home instead of having to go on location blindly.

If you liked this, you can check out our blog on how to choose the best music for your video.

3 Tips on Choosing the Best Music for your Videos

Music is very important when it comes to setting the tone of your video. It can evoke emotions to feel a particular scene, it can give you goosebumps, it can also disorient you from the scene. So, selecting the right song that expresses the theme of the scene is crucial when you’re making your video.

A hand on a wooden electric guitar.

Music has the power to evoke emotions.

Matti Haapoja is a director of Photography from Finland based out of Toronto, Canada. He is also the face of the self-titled youtube channel, formerly known as Travel Feels. In this video, he gives tips on how to choose the right music for your video.

There are a lot of music licensing sites around the internet, especially for youtube content namely, PremiumBeat, Artlist, EpidemicSound etc. Whichever platform you choose, here’s how you can select the best music –

1) Watch your footage

You have to go through your footage to get a good idea of what kind of shots are you gonna use and how you are gonna tell the story. Just put all the shots on a timeline and see them through to get the feel of the edit. Does it have a cold arctic feel or is it a warm summer day or are there people, are they happy? Sad? Etc.

2) Don’t go too Niche

Everyone has different music tastes, so do you. But when you’re making a video you have to create a balance between the kind of music you like and the kind other people will like. If you opt for very niche music, you’re limiting the size of your audience. But at the same time, you need to have your own individuality so that your video doesn’t feel generic.

3) Tempo and structure

If you want fast paced cutting, then you can’t use a slow song for that. Similarly, you need to make sure the structure of the song matches your edit. Some songs have a repetitive pattern, while others have highs and low points. Do those points meet similar high and low points of your video? We need to take all of this into consideration. Here is an example of a video we made, where we used to the structure of the song to bring out the character of the city of Mysore.

If you want more resources about editing, you should check out our post on Walter Murch’s 6 rules of editing.

4 Easy steps to make Corporate Videos

Videos have shown increased engagement and reach than any other format in social media. Corporates and startups have to capitalize on this in order to better their brand awareness and conversion through the use of corporate videos. Brand awareness can be both internal i.e inside the company or on social media. For both of these, the best method is to make corporate videos.

Man holding a camera rig right in front of his face.

Here’s how you can make corporate videos –

1.Scripting –

A script is the sequence of scenes in your video in written format. To make a good video you need a good script. To make a good script we need to understand the video’s intention, what content should come in it? Two of the most basic structures in a corporate video is the interview or narrated. For interview type, we can jot down the questions to be asked and the points to be said. For the narrated type we can write the complete voiceover script.

Pro Tip: Try to make your script to tell a story. This is more engaging than mere stating of facts.

2.Planning –

Once the script is ready, we can plan on who is going to be interviewed, the location at which the interviews take place and other specifics such as what costume they will be wearing. What is the tone of the video and what time the shooting happens?

3.Production-

There are two aspects to production, the visuals, and audio. For the visuals, we have to make sure the lighting is right in the location. Check out our blog on different lighting techniques.

For Audio, we usually use a lavalier mic that we can attach to a person’s collar or shirt. Lavalier mics are great because they capture the least noise. This is important since office locations usually have loud air conditioning hums.

To improve the visual quality of your video, check out our blog on cinematic composition.

4.Post-production-

Post-production involves editing the footages to tell your story. There are a lot of video editors out there ranging from the freely available but incredibly powerful DaVinci Resolve to the more professional Adobe Premiere Pro.

For editing, you need a good music track to hold your viewer’s attention and to provide a rhythm to your video. Websites like Premiumbeat, Artlist, Audioblocks, EpidemicSound etc provide great copyright free music.

If you have a voiceover, you need to record the voice a quiet location and edit it to the video accordingly.

If all of this is too much for you, you can always hire professional corporate filmmakers like Panorbit.

Are you following these 6 Rules of Cinematic Editing?

Feel your video is not working? Your storyboards were great, your shoot went out great but still, for some reason it isn’t working as it should. Well, the problem could be your editing.

Ansel Elgort wearing black shades listening to a walkman.

A still from Baby Driver (An excellent example of a movie in editing).

Here is Film Riot, one of the oldest filmmaking channels on youtube sharing a video about the different rules to follow while editing your film.

Let’s look into Walter Murch’s the Rule of 6. Walter Murch is a legendary editor behind many critically acclaimed movies such as The Godfather Trilogy, Apocalypse Now, The English Patient. He has a book out called “In the Blink of an Eye” which is a bible for video editors out there. In that, he explains the 6 rules-

1. Emotion –

How will this cut affect the audience emotionally at this point in the film? He doesn’t talk about the actor’s emotion rather he talks about the vibe of the scene.

2. Story –

Does the edit move the story forward in a meaningful way? There is a difference between a story and a plot. A plot is the detailed scene that is happening whereas a story is the big picture look about what the video is about. The cut should contribute to moving the story forward.

3. Rhythm –

Is the cut at a point that makes rhythmic sense? The rhythm should express the emotion of the scene.

4. Eye-trace –

How does the cut affect the attention and focus of the audience on the film? What are they watching? What are they concentrating on? This can be used to hide stuff or draw attention to a particular thing in a frame.

5. The Axis –

It is also called the 180 rule. The 180° rule is a cinematography guideline that states that two characters in a scene should maintain the same left/right relationship to one another. If you break the 180 rule, people will get disoriented about the geography of the scene. But nowadays, this has less effect.

6. 3D Space –

Is the audience sure of the geography of the scene? Which character is in which part of the room?

Before you edit a video, you need to learn how to make a video yourself. Check out our blog where we write about How Peter McKinnon’s tips on making your own videos.

How to make videos by yourself, Peter McKinnon Style?

The rise of social media has contributed to the rise of personal stories from individuals. These stories can take any form, from Instagram or Snapchat stories to live tweeting to video vlogs. Videos are becoming the most important form of information exchange on the internet. So, how do you make a video by yourself?

Peter Mckinnon in a winter jacket posing between two buildings while sunlight fills the space.

Peter Mckinnon in action.

In this video, Peter McKinnon explains how he films himself in most of his tutorials and vlogs. Peter McKinnon has gained huge popularity on youtube with getting his first million subscribers in just 9 months. Ever since he has been producing great videos with high production quality.

He breaks it down into three points –

1) Gear that you need

  • Joby Tripod – If you’re going to be on screen, you need to mount the camera somewhere and a Joby tripod comes in handy for that. They bend, they flex and they wrap which is very convenient. If you’re using a smartphone to shoot, use a tripod that is meant for smartphones.
  • Friction Arm – A friction arm has a super clamp mount that you can use it on the table and then mount your camera on the plate. Choose a friction arm that can give you a lot of flexibility so you can mount your camera however you want to.
  • GoPro – Even though a GoPro may not offer the quality of a DSLR or any other camera, it is still a great asset when you want to get shots from weird places/angles. Especially, in places, your camera won’t fit.

2) Camera Placement and Creativity –

Find obscure, unique angles to tell your story that people don’t usually expect to give fresh perspectives or fresh takes on the story. These will keep your edit interesting to the audience and unpredictable.

This is where you show your creativity. You have to develop your own unique voice & style that people will relate to easily and identify. There is nothing right or wrong here. So get creative!

3) Pacing of the video –

Pacing is one of the most important aspects of a video. Pacing is gonna help distract the viewer from realizing that the camera is locked off on a tripod. If you have just two-three angles, and you change between them every 10 seconds or so it can get boring. Mix and match different perspectives, different sounds, background music etc. This way you can show variety in your edit and also keep viewer attention.

Get the right equipment for you, figure out what is the best way to express your idea, shoot it and edit it with the right music and right pacing and you’re done!

Check out these posts where we talk about better composition and lighting to improve the look of your videos.

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