What is an Animated Explainer Video?
Animated explainer videos are short digital marketing videos used to explain your company’s services or products. Usually, they are 2-dimensional or motion graphical videos created on software such as Adobe Illustrator and Adobe After Effects. Explainer videos have become extremely popular and today almost every other company website that deals with products or services have an explainer video on the landing page or the home page or the main product page. Some websites quote that their company websites’ conversions have increased by almost 144% after including an explainer video.
The importance of explainer videos cannot be overstated you can check our blog about the same, here.
Let’s understand a little about animated explainer videos. They are fun and easy to make. They surely help jumpstart your conversions and help the best for any start-up company.
Here are our top 5 best picks of animated explainer videos from across the globe:
Picniic uses animation to illustrate how it connects the whole family on a single dashboard. It is a perfect example of why some businesses are much better off with animation rather than live action. This animated explainer video also demonstrates the work of the application like it can share calendars, set a common reminder for the whole family, search for cooking recipes, order groceries directly from the recipes and a lot more.
2) Adobe CMO
This one is a very unique conceptual explainer video. When we say unique we mean a concept not usually seen in the explainer videos. The Adobe CMO video uses a ball and socket game to explain various services and other details while the ball travels through various sockets. In this video the ball travels through the voiceover’s explanation about the features of the Adobe CMO website.
This one is our favorite pick and we’re sure you will say the same after watching the video. The older generation has definitely played 8-bit games like Super Mario. This video gives you the same feeling of watching a Super Mario game. The Panorama9 has used the Super Mario theme in this explainer video to explain about their various services.
4) What if we detonated all nuclear bombs at once?
Kurzgesagt is a company that relies exclusively on high-quality animation and a fabulous voice over to explain educational content. This educational video matches the voice over with good paced cutting, and the video’s color scheme fits perfectly.
SAP’s explainer video uses one of its customers Mercedes McLaren’s real-time problem and gives a solution to it through this explainer video. This video again has perfectly paced cuts. This company has explained all its departments and also their work process through this explainer video.
So these were some of our best picks for ‘Top 5 Best Explainer Videos’.
We at Panorbit are well versed in making such explainer video projects. Do get in touch with us if you want us to make for you and your company such awesome explainer videos.