Growth Associate
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Job description:
We are looking for a highly driven and detail-oriented Growth Associate with 3–4 years of experience to join our growing team. The ideal candidate will have hands-on experience in planning and executing paid marketing campaigns, managing CRM systems, and supporting pre-sales initiatives. This role requires a perfect blend of analytical thinking, marketing creativity, and client-centric communication.
Responsibilities:
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Performance Marketing
- Plan, execute, and manage digital advertising campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), and LinkedIn.
- Track, analyse, and optimise performance metrics such as Return on Ad Spend (ROAS), Cost Per Lead (CPL), and Customer Acquisition Cost (CAC).
- Collaborate with design and content teams to optimise creatives, ad copy, and landing pages for better conversion performance.
- Generate regular performance reports with clear, actionable insights to improve future campaigns and communicate success to stakeholders.
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Pre-Sales & CRM Support
- Manage and segment leads using CRM tools to support lead nurturing and improve sales efficiency.
- Draft and send professional, persuasive, and timely follow-up communications to potential clients and partners.
- Assist the business development team with proposal creation, pitch decks, and other sales collateral.
- Coordinate the smooth transition of qualified leads from marketing to sales, ensuring context and continuity.
Requirements:
- 3–4 years of relevant experience in growth marketing, performance advertising, or pre-sales roles.
- Strong analytical skills with the ability to interpret data and translate it into meaningful recommendations.
- Excellent written and verbal communication skills; confident in writing copy and engaging potential clients.
- Hands-on experience with Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and basic landing page optimisation.
- Comfortable working with CRM platforms (e.g., HubSpot, Zoho, Salesforce) and tools like Excel/Google Sheetsfor reporting and segmentation.
Nice to Have:
- Prior experience working in fast-paced startup environments or digital marketing agencies.
- A proactive mindset with a passion for continuous learning and performance improvement.