Senior Content Marketer

Marketing | Full-time

6 to 8 years of experience

We are looking for

We are looking for a strategic yet hands on content marketer to help our business elevate our content marketing efforts. You’ll be working under Head of Marketing, and alongside a growth marketer.

Responsibilities and Duties

  • Leading and managing content marketing team.
  • Strategy; work with the Head of Content Marketing to define and deliver the content marketing strategy.
  • Content Creation; create content (blogs, e-books, whitepapers, podcasts, video, webinars) to be used at every stage of the funnel with a focus on being helpful.
  • Inbound Marketing; follow the inbound marketing methodology to optimize content for search.
  • Creating strategy and content plan for all the social media platform.
  • Content Promotion; use social channels to promote content, manage our monthly newsletter and write guest blogs.
  • Define most important social media KPIs
  • Manage and oversee social media content
  • Measure the success of every social media campaign
  • Stay up to date with latest social media best practices and technologies
  • Work with copywriters and designers to ensure content is informative and appealing
  • Sales Support; create a variety of content – case studies, presentations or internal sales support materials – to help the sales team.
  • Marketing Automation; manage Hubspot and work with sales to ensure leads are followed up on.
  • Analysis; share analytics and reports about how our content marketing efforts are doing.
  • Handle Website building, social media marketing, influencer marketing etc.

Required Experience and Qualifications

  • 5+ years experience in content marketing.
  • Ability to build a content marketing strategy and also love being hands on.
  • Excellent written skills and ability to communicate at all levels.
  • You’ll be able to show success in building an inbound marketing engine and have a good understanding of SEO.
  • EExcellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Previous experience of using Hubspot (or similar) would be an advantage.
  • Good understanding of social media KPIs
  • Critical thinker and problem-solving skills
  • Good time-management skills
  • Great interpersonal, presentation and communication skills
  • Very good grip on English language and content writing skills
  • Hands on experience with social media marketing tools such as Buffer, Hootsuite etc.

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