Why Social Media Is A Must For Brands?
by Rajath Bahadur
August 28, 2018
Let’s all understand one simple fact that your business needs a social media presence.
It does not matter if you run a small local shop or a big multinational company. Social media is an essential part of your business marketing strategy.
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using it every month, it’s not going away any sooner.
You don’t need to know every intimidating buzzword or have the magic number of followers.
Here are six reasons why investing in social media is a wise business move.
Improved brand awareness
It is one of the most easy-to-use and profitable digital marketing platforms that can be used to increase your business. To get started, create social media profiles for your business and start building your network. By spending only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened the user experience. Thus, having a social media page for your brand will benefit your business and with regular use, it can also produce a wide audience for your business in no time.
For any brand, social media marketing is possibly the most cost-effective way. Creating an account is free for all social networking platforms. But if you decide to use paid advertising on social media, always remember to start small to see what you should expect. Being cost-effective is important as it helps you gain a greater return on investment and hold a bigger budget for other marketing and business payments. By investing just a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.
Engage with your customers
Social media is a good way for engaging and interacting with your customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered. Moreover, communication and engagement with customers is one of the ways to win their attention and convey them your brand message. As a result, your brand will reach more audience in real terms and will get itself established without any hassle.
Improved brand loyalty
When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social presence, you are more likely to increase customer retention and customer loyalty. Developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as channels where they can directly communicate with the business.
Healthier customer satisfaction
Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers like the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. The audience prefers a brand that values its customers & takes the time to compose a personal message.
More brand authority
For making your business more powerful, brand loyalty and customer satisfaction both play a vital role, which can be possible through communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.
Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. We at Panorbit can help you out with social media management with brilliant creatives and a credible strategy.