Are Logos Important for Brands?
by Rajath Bahadur
July 10, 2019
There are some logos you see, no matter where you are in the world, you know exactly which brand they are and what they mean. Your logo plays a crucial part in making your brand stand out from all others in the market.
When you’re considering all of the factors that go into building a business, creating logos might not seem like a top priority. Remove that thought from your head immediately. It should be!
So, if you don’t know why and how important a logo is for your business, then read below to find out:
Panorbit's simple logo and it's font makes it a one of its kind logo
1)Logos Grab Attention
Pepsi’s unique two coloured logo makes it very easy for people to recognize it.
First things first, let’s accept the fact that most of you have checked on at least a few companies just because you saw their logo somewhere sometime and became interested to know more.
Experts say attention spans are short these days. A survey says that most viewers take less than three seconds to scan a full web-page and form their first impressions.
The next thing they look for is the logo.
2)Logos make a Strong Impression
Doritos’ logo is inspired from their triangular shaped chips.
You have just one chance to get this right.
A logo is a company’s first introduction to the world. If designed well, it can stimulate the interest of the public and invite them to learn more about the company, if not you have just confused your potential customer base.
This first impression is a way to immediately show ownership over the products you sell.
3)Logos are the Foundations of Brand Identity
Dominos’s logo is a domino itself, which justifies the name of the brand.
Successful branding is about telling a story that will appeal to the customers’ emotions. It is true that logo design is only a part of a company’s brand, but it serves as the foundation for the entire story on which the brand is built.
Elements(colors, tones and fonts) will later translate from your logo onto all of your branding materials like letterheads, business cards, landing pages.
4)Logo separates you from Competition
The brand’s quirky name and a very appealing colour speaks a lot about the brand.
Do not hesitate to experiment with your logo, because your company logo tells the consumers why your business is unique. Dare to do something different with your logo.
A well-designed company logo can communicate everything, right from the company’s background to their mission through the correct color, font or text.
In simple words, your logo is the forum to both convey your values and show consumers why you’re not like your competitors and that you are the best.
5)Logo helps you maintain Consistency
Any layman recognizes Nike as soon as he sees the tick logo
Consumers crave consistency.
As and when your brand grows, your logo is bound to become more familiar to a wider range of audience, and this creates the perception that you are trustworthy and accessible.
Think about it: When you’re out shopping for workout gear and suddenly spot track pants with the Nike swoosh, you’re instantly ready to buy. Why? Because with Nike apparel, you know you’re in safe hands. Nike is a brand you trust. Trust is built on a well-designed logo
6)Logo expectations by your Audience
Adidas’ simple 3-striped logo is loved by all for its appealing nature.
Last but not least.
Your logo is the first thing that your audience will search for when they notice any communications from your brand. It should be the center of all your marketing materials such as business cards, advertisements, etc.
If you don’t have a logo that stands out, then you are missing an opportunity to make your business stick in the minds of your audience.