SEO is no longer a necessity for publishers but a priority! Don’t you want to rank on the first page of search engines? SEO is one such investment that can improve your website’s visibility on the digital platform.
SEO stands for Search Engine Optimization, and the goal of SEO is to maximize the organic search results of a company or brand’s visibility. When we talk about visibility, it can only be reached if you are on the top page of the search engine. 75% of the searchers never bother to go to the second page of the search engine as they find everything on the first page. Ranking on the first page is easily possible with the right SEO practices.
In today’s digital landscape and changing algorithms, publishers must stay on their toes and be versed in the best SEO practices. The constantly changing algorithms shouldn’t be one of your worries, but knowing the trends and SEO techniques of 2022 can put you ahead in the game. Here are some of them listed below:
1. An adaptable design
When designing a website, the focus is on content quality, meta tags, and other internal functions. In the midst of this, do you check if your website is easily accessible on mobile devices or not? Does your long-format content have a table for easier access around it? Do the links mentioned in the content open properly? Is it easy to scroll through the page? All these questions are equally essential to be paid attention to for easier access.
When designing a website, it is necessary to keep in mind that it is easily accessible on both desktops and mobile phones. If consumers can’t easily land up on the page they want, they might move on to something else, and that my friend, is not good news for your company.
2. Fine-tuning page speed
In the times of super-fast networks, having a slow-loading website on desktop or mobile is not a preferably good look for your company. A slow page can lead to your audience losing patience and interest in your product or service.
According to eConsultancy data, about 40% of people abandon a website if it takes more than 3 seconds to load. Page speed is an important SEO factor, and a slow site can make you lose your chances of a top organic listing.
Are you looking for ways to optimize your page speed? Utilizing tools like Ubersuggest and Google lighthouse test can help. These tools can help you figure out your page speed and show you what is slowing down your load time.
3. Adding human factor
The old SEO method was all about keywords, which focused on ranking rather than creating valuable content for a better user experience. The old SEO method is replaced with the new SEO, which focuses on people and how they interact with brands, products, and services.
Another change that is driving SEO results is long-tail keywords. These keywords contain at least three or more words and are less widespread, and have more specific terms, making them easier to rank for.
Long-tail keywords are a great way to drive decent organic traffic in highly competitive topics.
4. Existing content are the roots
Publishing new and unique content is vital to improving SEO, but neglecting the old content can lead to it becoming irrelevant. Don’t let that time and effort you spend on curating that old content goes to waste, and keep updating it from time to time.
Checking for broken links, updating images, and adding new data, if possible, can improve your user experience. Updating links time and again is essential to prevent getting penalized by Google for having too many broken links.
When creating new content adding links of relevant old content to recent posts can help Google index your posts higher.
5. EAT principle
The constantly changing algorithms can be too hectic to stay ahead in the game. EAT can help achieve long-term SEO success despite the changing algorithms.
EAT stand for Expertise, Authority, and Trustworthiness. What does EAT do? It is used to measure your company’s reputation on the web. A company with a more established, trustworthy, and authentic brand image ranks higher on Google.
Are you wondering how to earn that spot in a competitive market against more established companies? There are small steps mentioned below that can help you gain reputation, trust, and authority as a brand:
· Reviews from your viewers/customers
· Build a presence on public forums
· Do EAT analysis via case studies, reviews, and other forms.
Conclusion
Keeping up with the changing trends can be a bit too much. The above SEO practices are some of those which can help you rank higher and drive more traffic. A quick tip: create content only around your target persona because, in 2022, it all comes down to people and experience for successful SEO.
