Playo YouTube Ad Campaign

About the project

Ad Campaign

Playo launched the Meet New Players campaign to showcase its unique ability to connect sports enthusiasts and simplify court bookings. The campaign aimed to resonate with young, vibrant audiences by presenting relatable scenarios and highlighting the ease of finding like-minded players through the app.

Date:	January 2019
Project:

Date:

January 2019

Project:

Scope of Work

.01/

Campaign Strategy

.02/

Ad Film Concept

.03/

Film Production

.04/

Media Placement & Execution

Creative Idea & Execution

The campaign focused on delivering a lively, youthful message that emphasised Playo’s role in making sports more accessible and social.

.01/Relatable Narrative

The ad featured a humorous and engaging storyline where a sports enthusiast finds it impossible to convince a lazy friend to play badminton. Playo becomes the hero, connecting the protagonist with a new, eager player to share the court.

.02/Dynamic Placement

Showcased as a YouTube ad and in-app ad via Google AdSense.
Played in cricket stadiums during IPL matches, ensuring visibility among a sports-loving crowd.

.03/Youthful Vibe

With energetic visuals and a fun tone, the campaign struck a chord with its target audience of young sports lovers, making Playo the go-to app for their needs.

Results of the project

Improved Monthly Retention

A significant increase in user retention rates, reflecting greater satisfaction and app engagement.

Click-to-Download Ratio

A remarkable success, with a high conversion rate highlighting the campaign’s effectiveness.

Reduced User Acquisition Costs

A drop of 34% on iOS and 23% on Android, showcasing the campaign’s efficiency in converting views to downloads.

3M+ Views on YouTube

The ad gained massive reach, driving brand awareness and engagement.

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