Scope of Work
.01/
Social Media Strategy
.02/
Content Creation & Management
.03/
Reporting & Analytics
Creative Idea & Execution
.01/
Brand Language Redefined
Established a cohesive and dynamic brand language to ensure consistency and longevity across all social media platforms.
.02/
Template Design
Developed versatile templates for posts and banners that reflected the brand’s sporty, energetic vibe.
.03/
Weekly Posts
- Informative: Tips, hacks, and guides for sports enthusiasts.
- Theme-Based: Posts that celebrated the spirit of sports and community.
- Topical: Timely posts tying Playo to trending events or moments in the sports world.
Results of the project
Enhanced Engagement
A significant uptick in interactions and conversations across Instagram and Facebook.
Improved Brand Recall
Playo became more recognisable as the go-to platform for sports lovers.
Increased Activity
Consistent posting and fresh content formats boosted follower growth and audience interaction.