Beardo Content Marketing - Panorbit

/ 2018

details

About the project

Crafting Cool Makeovers

Beardo, a brand synonymous with style and grooming, tasked us with creating engaging short-format content to captivate and grow their online audience. The focus was on delivering high-energy, visually compelling makeover videos that resonated with their target demographic and reinforced the brand’s cool, stylish persona.

Date:	January 2018
Project

Scope of Work

.01/

Short-Format Content Creation (Writing, Shooting, Editing)

Creative Idea & Execution

.01/

Dynamic Makeover Stories

Conceptualised and executed quick, impactful makeover videos showcasing transformations using Beardo products.

.02/

Edgy Visuals

Used sharp editing, bold colour tones, and high-energy soundtracks to align with the brand’s modern, edgy image.

.03/

Engaging Narratives

Crafted concise, punchy scripts that grabbed attention and held it through each piece of content.

The videos were designed to seamlessly integrate into social media platforms, appealing to Beardo’s youthful and style-savvy audience.

Results of the project

Boosted Engagement

Significant increase in likes, shares, and comments on Beardo’s social media platforms.

Audience Growth

Helped Beardo grow its online community, driving higher engagement and brand loyalty.

Stronger Brand Persona

Positioned Beardo as a go-to brand for men looking to elevate their grooming game.