Scope of Work
.01/
Brand Identity
.02/
Design Guidelines
Creative Idea & Execution
The branding for Decrypt was crafted to reflect the futuristic and fragmented yet interconnected world of Web 3.0.
.01/
Logo Design
One of our favourites, the logo featured “missing pixels,” a clever nod to the decentralised and evolving nature of blockchain. The missing pieces were reimagined in the form of a pen drive, representing the transition from traditional storage to decentralised systems.
.02/
Design Language
A minimalistic yet futuristic visual identity, showcasing the sleekness and complexity of the Web 3.0 landscape.
.03/
Pixelated Themes
Integrated pixel-like elements into the branding to reflect digital innovation and connectivity.
Results of the project
Community Recognition
The branding resonated with blockchain enthusiasts and developers, establishing Decrypt as a standout conference in the Web 3.0 space.
Increased Engagement
The unique logo and design elements generated buzz, enhancing event visibility and participation.