Scope of Work
.01/
Brand Identity
.02/
Design Guidelines
Creative Idea & Execution
Creating a brand for a design-centric organisation meant pushing creative boundaries while staying true to their ethos.
.01/
Logo Design
The logo was crafted to project Design Alpha as a centre of excellence in design. It embraced contemporary aesthetics while weaving in an undertone of purpose—driving innovation for the betterment of communities.
.02/
Design Language
A clean, modern, and professional visual identity that positioned Design Alpha as a thought leader in design, while maintaining a subtle focus on their social mission.
Results of the project
Stronger Brand Positioning
The new identity established Design Alpha as a competent and impactful design hub within the Social Alpha ecosystem.
Enhanced Recognition
The logo and guidelines were widely appreciated for their simplicity, relevance, and modern sensibilities.