Scope of Work
.01/
Brand Identity
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Design Guidelines
Creative Idea & Execution
The rebranding of TSH drew inspiration from its rebellious and bold spirit, aligning perfectly with The Outlaw archetype.
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Visual Identity
- A bold and dynamic design language combining striking colours with black-and-white photography, capturing the raw energy and passion of sports.
- The tagline, “Becoming the Game,” served as a rallying cry, embodying TSH’s vision of integrating sports into every aspect of life.
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Brand Identity
- Logos and design elements that reflected strength, defiance, and determination, celebrating the unyielding spirit of athletes.
- A cohesive set of guidelines ensuring that every aspect of TSH’s communication exuded its rebellious charm.
Results of the project
Stronger Brand Positioning
TSH’s identity resonated with players and enthusiasts alike, reinforcing its commitment to making sports a lifestyle.
Elevated Recognition
The bold and rebellious branding captured attention and set TSH apart in the sports infrastructure domain.