rupeek (1)
rupeek (2)
rupeek (3)

Scope of Work

.01/

Campaign Strategy

.02/

Celebrity Tie-Up

.03/

Photoshoot

.04/

Creatives

Objective

The goal was clear: let people know that Rupeek offers gold loans with the lowest interest rates. For our target audience—small-scale businessmen in urban areas—the message needed to not only stand out but also build trust and familiarity.

Strategic Thought

Gold loans are often a necessary evil for our target group, but high interest rates are their biggest pain point. Through research, we identified this frustration and saw an opportunity to position Rupeek as theno-brainer solution. The campaign aimed to showcase Rupeek’s low-interest advantage and tempt potential customers to switch from traditional gold loan providers to the Rupeek app.

Creative Idea & Execution

To bring this vision to life, we partnered with the legendary Kannada actor Sihi Kahi Chandru, a name synonymous with reliability and warmth. His presence lent an aura of trust and relatability to the campaign, making Rupeek’s message resonate deeply with the audience.

Each ad featured Chandru in clean, compelling visuals, paired with sharp messaging emphasizing how simple, affordable, and effective Rupeek is. From photoshoots to digital creatives, every element was designed to reflect the ease of using the app and the significant savings it offered.

Results of the project

Massive Reach

Over 20 million impressions across multiple digital platforms.

Stronger Customer Engagement

A surge in inquiries and app downloads proved the campaign’s effectiveness.

Increased Brand Recall​

Chandru’s endorsement made Rupeek a familiar and trusted name in gold loans.