Scope of Work
.01/
Competitor Analysis
.02/
Communication Strategy
.03/
Complete Branding
.04/
Visual Merchandise
.05/
Films
Research & Strategy
For Season 10, the focus shifted to uncovering the innovative spark within—that moment of inspiration that drives great ideas. We analysed competitors such as The Tata Imagination Challenge, Accenture Innovation Challenge, ACE Challenge, and Mahindra War Room, identifying the need to emphasise personal creativity and innovation.
Creative Idea & Execution
.01/Branding
- The spark became the central design motif, incorporated into the logo, visual assets, and merchandise.
- A modern, dynamic brand identity that celebrated creativity and innovation, staying consistent with the Creator archetype.
- Vibrant, electric colours symbolising energy, inspiration, and forward movement.
.02/Communication Strategy
Messaging highlighted the journey of finding and unleashing one’s innovative spark. Each touchpoint invited participants to explore their inner creativity and channel it into groundbreaking ideas.
.03/Visual Merchandise
- Merchandise reflected the spark theme, featuring glowing motifs and bold, energetic designs.
- Event branding brought the theme to life with immersive installations and interactive elements to engage attendees.
.04/Films
- High-energy promotional films featuring past innovators and their transformative journeys, tying them to the idea of discovering their spark.
- Inspirational storytelling infused with dynamic visuals to keep the audience captivated.
Results of the project
Increased Registrations
TUP Season 10 surpassed expectations, with 21,000+ registrations, continuing its trend of record-breaking participation.
Enhanced Brand Identity
The Creator archetype and spark motif solidified TUP as a competition focused on creativity and self-discovery.
Social Media Impact
The campaign generated widespread buzz, with participants and audiences actively engaging with the spark theme across platforms.
Event Success
Season 10’s events were celebrated for their immersive design, leaving participants inspired and energised to innovate.
