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Scope of Work

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Brand Name

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Brand Identity

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Brand Playbook

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Packaging Design

Strategic Thought

The challenge was to create a brand that reflects Stoka’s dual mission of offering unique products and championing sustainability and empowerment. The brand needed to speak to the modern conscious consumer while honouring its Indian roots and the artisans behind its creations.

Creative Idea & Execution

The name Stoka, derived from the Sanskrit word for drop, was chosen to symbolise sustainability—small actions that lead to big changes. It also connects deeply with Indian culture, reflecting the brand’s roots and ethos.

The brand identity took inspiration from the traditional Hase art of Karnataka, a vibrant and intricate folk style that celebrates artisanship and individuality. This artistic influence was woven into the logo, typography, and design elements to give Stoka a distinctive and authentic identity.

The packaging design was crafted with sustainability at its core, using eco-friendly materials and minimalist aesthetics to align with the brand’s vision. The playbook detailed how to maintain consistency across all touchpoints, ensuring that every interaction with Stoka reflects its mission and values. 

Results of the project

A Strong Identity
Stoka emerged as a brand that perfectly balances tradition and modernity, resonating with conscious consumers globally.
Increased Artisan Visibility
The Hase-inspired branding spotlighted the artisans, giving them the recognition they deserved.
Sustainability Leadership
The packaging design and branding positioned Stoka as a leader in sustainable and ethical commerce.