Scope of Work
.01/
Brand Identity
.02/
Brand Playbook
.03/
Extended Branding
Creative Idea & Execution
When you think of excellence, you think of something bold, vibrant, and limitless. That’s the energy we infused into Excellentia’s branding. Inspired by the Creator archetype, we designed a visual identity that screams individuality and brilliance.
The design language was vibrant and dynamic—bold colours, expressive shapes, and patterns that symbolised growth and innovation. The logo became a beacon of inspiration, and the tagline, “Excel Beyond Imagination,” gave a confident nod to the school’s mission of pushing boundaries.
From uniforms to signage to digital communication, we ensured that Excellentia stood out in every possible way—because excellence doesn’t do “ordinary.”
Results of the project
Top-of-Mind Awareness
Parents couldn’t stop associating Excellentia with creativity and excellence—exactly as planned.