Scope of Work
.01/
Brand Identity
.02/
Brand Playbook
.03/
Extended Branding
Creative Idea & Execution
Children see the world with awe and wonder, and the branding for Kites needed to embody that same magic. Inspired by the Magician archetype, we crafted a visual identity that celebrates the joy of exploration and creativity.
The logo was designed to be playful yet sophisticated, featuring vibrant colours and fluid shapes symbolising the soaring imagination of a child. The tagline, “Where Imagination Takes Flight,” became the cornerstone of the brand’s messaging, perfectly encapsulating the school’s mission.
The extended branding carried this ethos into every touchpoint, from colourful stationery to engaging classroom graphics, creating a world where every child feels inspired to dream big and let their creativity soar.
Results of the project
Enhanced Brand Perception
The vibrant and imaginative branding resonated with parents and children, positioning Kites as a modern, creative nursery school.