“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer
Do you want to be left behind in adopting trends that could hamper your business? Guess not! Keeping up with digital marketing trends is crucial for every professional and company.
The evolution of TikTok, reels, chatbots, and the creator economy transformed the digital world, leading to revolutionary communication changes with the audience. Time and again, new trends have popped up, which have dramatically helped companies. The marketing economy with recent trends is more exciting than ever before. With ample research of the current market and industry, we have mentioned some of the key digital marketing trends that will dominate in 2022.
Here are six digital marketing trends to follow in 2022.
1. The must-have strategy for future: Artificial Intelligence
In today’s time, Artificial intelligence is the most important type of marketing. AI is a game-changer in helping companies gather more data and determine customer behaviour. It also helps creates multiple content types. Digital marketing can be made more effective by using AI by making predictions through data analysis that improve customer experience.
The digital marketing industry has the first-mover advantage of implementing this hi-fi tool that is estimated to be a $190 billion industry by 2025. Another capability of AI is to protect a company’s sensitive and personal information data.
2. Networking anywhere in 3D: Meta-verse
When we hear meta, the picture we form is “Facebook,” but it’s not exactly that. Metaverse is a network of virtual worlds in 3D where people can connect through Augmented Reality (AR), Virtual Reality (VR), 3D holographic avatars, and video. One such famous example of the metaverse is the gaming platform Pokémon. We often think metaverse is limited to gaming, but it is a network where people can socialize, work, and play.
Many industries are on the lookout for innovative ideas for boosting sales and improving customer experience; AR and VR have become the latest trend in the
industry. Millions of people use AR and VR, which is a scope for growth in attaining young customers. For instance, Lenskart uses AR technology that allows the customers to virtually try on frames before buying. Many applications have AR/VR for a better shopping and gaming experience, which the consumers extensively love.
3. Interested audience: Video marketing
The content online is in abundance leaving limited time for each person to consume it. In such times, TikTok brought in a new concept of content in the form of short videos. The trend followed enormously among other platforms. Videos are the face of a company that helps connect with its audience.
The interaction rate with video marketing has increased by 70-80% in conversion rate. Video content consumption is on the rise, and if you haven’t done it, you are missing out on the most extensive marketing practice for growth.
4. Connecting on personal level: Interactive content and SEO
When the consumer actively participates in your marketing approaches, there couldn’t be a better way to increase brand awareness. The interactions educate users, drive traffic, and increase conversion rates. One such great example is Clinique initiated the “Clinique’s Foundation Finder” for customers to find the right shade by answering some questions.
SEO helps improve the discoverability of your website. The new local SEO has triggered a boom in the market for start-ups and small businesses. The local SEO searches for that specific local area. It helps companies get customers with this new power of digital marketing. For small businesses, local SEO creates a solid regional market.
5. To the hearts of the consumers: Personalization
A personalized mail, message, or ad can never go wrong as it inevitably catches the viewer’s attention. Though it may not look like a necessary strategy to follow, don’t forget the impact it can leave on your growth. It has become the next big trend in the industry as your audience feels they are understood.
Creating content curated around different types of audiences, keeping in mind the various locations and time zones, can deliver your message at the right time. If you are a big movie fan, you would know that Netflix suggests recommended movies that are personalized for each user. The personalization power can bring your audience one step closer and build trust.
6. Bring about a social impact: Influencer marketing
The industry from $6.5 billion in 2019 is predicted to increase to a $15 billion market by end of 2022. Consumers are more likely to believe and buy from brands that their favourite influencer is using on social media. There are so many platforms that can be used for digital marketing strategies with the help of influencers.
Influencers and creators are expanding and they are going to take more control over the economy. Tinder in 2021 turned to influencers and TikTok content creators to enhance its brand identity and was a successful attempt.
Conclusion
In order to grow in the industry, do you think you can risk missing out on digital marketing trends? The answer would be no preferably. These trends if integrated can put you at the top of the game.
The innovations in technology and marketing strategies occur every year. A slight ignorance towards adopting new trends can put you way back in the industry. Let’s not make those mistakes and follow these six trends mentioned above and be a game-changer.
