In this competitive business world, logos are one of the primary tools to catapult our brand and business. When this popular ice cream manufacturer came up with the request for branding and logo design for their delicious business, we were all in with smiles.
The brief, clients had for us were conveyed with ice creams in our hands and the journey of Panorbit with Chill’d Monk began with a hint of yumminess.
Scope of work
Scope of Work
Coining the brand name
Logo Design
Brand Guidelines
In-store design
Eating lots of ice cream
Target Grouping
Target Grouping
The target grouping was quite hard to narrow down initially. Come on, who doesn’t love ice cream? But taking the tough task on hand, we narrowed the target grouping into 2 major categories:
1. Teenagers
2. Families with Children
Target Grouping
Brand Name
The first hurdle in the journey with our cool client was to name the brand. Various choices were laid out on our meeting table room. One among the suggestions came with a sober twist to an existing monk (iykyk) and boom!
The uber cool ‘Chill’d Monk’was born!
Target Grouping
Logo Design
Next up our alley was the logo design, the primary goal of our pistachio partnership. We were aiming towards a cool, bright and eye-catching logo. We wanted the logo to feel like the first bite of our favourite flavored ice cream in our mouth after a heavy meal. We truly felt it once the logo was done.
And how did we induce the target audience’s taste buds virtually? We aided the help of poppy and visually yummy colors. Our custom typography added to the vibrant feel we poured into the logo crafting process. Have a scoop of it, letting the logo speak for itself!
Target Grouping
End-to-End Design Solutions
Once the logo designs made our client happy like grown up adults reminiscing their childhood memories of ice cream from their favourite vendor, we went on to define the brand guidelines.
Chill’d Monk parlours to get etched in the minds of Bengaluru people. The attractive menus, packaging designs and the digital designs too originated from the House of Panorbit.
Further, the in-store design was handled by Panorbit. The continuity from the logo design process aptly aided our mission of rocking the in-store designs of Chill’d Monk parlours to get etched in the minds of Bengaluru people. The attractive menus, packaging designs and the digital designs too originated from the House of Panorbit.
