Archive for August, 2018

How do you know your company is successful? “The Goal”

I have come across scenarios, we planned everything and tried our best to execute it as per plan. All the team members and resources were almost occupied all the time, still we didn’t get the desired output.

I am sure, I am not the only person, who faced such problems. Not only once, couple of times or even quite often.

We need to find out what went wrong and how do we fix it.

setting company goal photo for blog by Panorbit Video Production Company

Let’s start from beginning to understand the purpose, problem and then to solution. Without proper finances the vision and ambition of company will go nowhere. Hence, for me :

Goal of the company : Making Money.

How do we achieve that : To make money by increasing net profit at the same time increasing return on investment, and simultaneously increasing cash flow.

How do we measure that? 

  1. Throughput: Throughput is the rate at which system generates money through sales. Here the important point to note is “through sales – not production”.
  2. Inventory : Inventory is all the money that the system has invested in purchasing things which it intends to sell.
  3. Operational Expense: Operational expense is all the money the system spends in order to turn inventory into throughput.

One important thing we miss out most of the times, is getting confused with the goal of company. Often, We get confused, what is more important, “Efficiency or Making money”. Most of the time our struggle for high efficiency takes us in the opposite direction of our goal.


One harsh reality is “A company in which everyone is working all the time is very inefficient”. Yes, you read it right, keeping all the resources occupied all the times may not yield in best efficiency. Things which look efficient may not be doing the productive work at all. This method may result in excess inventory, but the goal is not increasing inventory but to increase throughput. 

Let me explain this part, for any product process there are multiple sub components processes are involved. A systems efficiency is defined by its least efficient component, which could be referred as bottleneck. Any system’s throughput can never be higher than its bottleneck’s efficiency. And if other components are more efficient than bottleneck, either they are not contributing to the throughput or they are hindering the throughput. They are just increasing the inventory and thereby increasing the cost for the company. That is why I had mentioned earlier, sometimes just by focusing on efficiency of individual process/component, we miss out the overall goal of company. 


The 5 steps Approach to handle such situations could be the following :

  1. Identify the system’s bottleneck.
  2. Decide how to exploit the bottleneck (improve the efficiency of bottleneck and throughput will increase).
  3. Subordinate everything else to above decision (making sure everything else marches to the tune of the constraints).
  4. Elevate the system’s bottleneck (any extra support can be brought in to reduce the stress on bottleneck).
  5. Warning!!! If in the previous step if a bottleneck has been broken or something else has become bottleneck now then go back to step 1.

I wish I would have learnt these lessons a bit earlier in life. First of all thanks to “Eliyahu M. Goldratt” for writing an amazing book called “The Goal: A Process of Ongoing Improvement”. This book helped me learn these lessons a bit faster. I strongly recommend this book to all the Entrepreneurs and Operations heads.

According to you, what is the goal of a company and how do you achieve it? Do share your views on the same.

And if you want to read more on our entrepreneurial journey you can check out our blog by our co-founder about his experience meeting Kiran Bedi.

Here’s 7 Tips to Help You Scout Locations Better

We remember the James Bond and Mission Impossible movies because of the insane stunts performed in the world famous locations. In our videos, we may not have the budget to shoot at such scenic locations, but we can better scout to make the best of what we have.

Jakob Owens is the creator of the Youtube channel, TheBuffNerds. Apart from creating original content, he has huge experience in a broad spectrum of projects ranging from music videos, commercials, narrative films, company promos, branding content and more.

Bedroom location photo for blog by Panorbit Video Production Company

Here are 7 tips to better scout locations for a video shoot-

1) Scout at the Right Time

Go to the location at the time you will be shooting the video. This will allow you to assess the sunlight and other details that vary depending on the time of the day.

2) Map out the Sun’s Path

If you’re going to shoot at the location for the whole day, then you will have to map out the path of the sun, so you can schedule your shoots better based on the availability of that light at that particular set. You can check out our blog on lighting for more info.

3) Check out for Sounds

This won’t matter if it is a music video. But if it is a film or a commercial with sound recording involved then you have to check for the sounds in the environment. Will there be train sounds, are there airplane passing over any time of the day, are there noisy pets, Is there any construction happening nearby. We need to make sure of all these so we have the least noise possible.

4) Take Photos of the Location

This is important since, you can then share the photo with your DP your production manager, your talent, etc. And explain to them what is the frame you’re planning. This gives them a visual idea of the shoot.

5) Check for Power

Check if there is electricity in the sets, or if you need an external power source. What is the power that you can extract from the given source and is that enough for the types of equipment you’re planning to use?

6) Evaluate the Area

Check if the location can easily be reached through google maps. Does the name of the location pop up or do you have to send the GPS coordinates separately. How can the location be reached? Is there public transport or do you have to arrange a cab?

7) Take Notes on the Location

Take notes on all the things that you think of on location so that you don’t forget any of the details after you leave the place.

One last advice is that you can location scout on google maps, so you can check out the location right from your home instead of having to go on location blindly.

If you liked this, you can check out our blog on how to choose the best music for your video.

Is Sacred Games India’s answer to Dan Brown?

The new Netflix Originals series from India has been getting rave reviews from critics and fans alike. The success has prompted Netflix to order a second season of the same. While the rest of the world waits for the next season, we couldn’t help but analyze it.

Sacred Games' Billboard poster for a blog by Panorbit Video Production House

Sacred Games is an Indian web television series based on Vikram Chandra’s 2006 thriller novel of the same name, it is also the first Netflix Original from India. The series is directed by Vikramaditya Motwane and Anurag Kashyap who also produced it under their banner Phantom Films.

Now, that it has been a month since its initial release, we can’t help but feel that the series has a lot of similarities to Dan Brown novels. Especially, the Robert Langdon series. Here are a number of elements that are common between the two (Spoiler Warning!!!) –

1) A Murderous Beginning

Almost all of Dan Brown novels begin with the murder of someone important. This puts the story right into the action. It doesn’t waste time to set up the world. In Sacred Games, the first scene (apart from the death of the dog), is the Tarantino-esque murder of Jojo Mascarenhas. Now, if you think she was an expendable character then, by the end of the episode, the primary protagonist, Ganesh Gaitonde kills himself.

2) Around God, Religion

The Robert Langdon series of books are all around religion, God, politics etc. Similarly, sacred games deal with religion, the communal riots etc. With the main character Ganesh Gaitonde actually uttering the dialogue, “Kabhi kabhi lagtha hain ki apun hi Bhagwan hai” which translates to, “Sometimes I feel like, I myself am God”.

3) Ticking Time Bomb

Well, not a literal time bomb, but there is always a deadline before which either it is the end of the world or a secret is going to be published. Robert Langdon and his companions have to solve the mystery within that given time frame. This helps the author expand time. You can spend 30 pages just detailing one particular hour in the story. In Sacred Games, that is 25 days. They say, that in 25 days every one except Trivedi will die.

4) Use of Facts & Real Events

The way Dan Brown uses facts, you really want to believe in whatever conspiracy theory he’s brewing. The use of facts or real events in Sacred Games isn’t to support an underlying conspiracy theory but to show how the lives of the protagonists were influenced by the happenings of that era.

Sacred Games Screenshot for blog by Panorbit Video Production House

5) Symbolism

Robert Langdon’s character is a symbology professor at Harvard University. So, it’s no wonder that the plot points in all of the books are rife with symbolism. In its Indian counterpart, the most prominent introduced to us in the first season has been the Mandala. This symbol has been a constant recurrence in the series, going so far as to be a part of the initial title sequence.

If you love this, you should check out our blog on why the joker is the perfect villain.

Work Stories #4 – When Children taught us about Social Harmony

A Sunday morning, the sun shining brightly in the sky. Happy faces all over. Children from the SaPa School of Music and the government school of Immadihalli are getting their hands dirty. We are running around trying to capture everything.

A boy in school uniform with an Indian Flag painted on his face for Panorbit Video Production House

Let me give you a little context. SaPa, the Subramaniam Academy of Performing Arts was founded by India’s leading violinist-composer Dr. L. Subramaniam and Bollywood Legend Kavita Krishnamurti Subramaniam to accomplish their dream of creating a home for global music in India. L Subramaniam’s children Ambi Subramaniam (an accomplished violinist himself) and Bindu Subramaniam (vocalist) head the SaPa institute here in Bangalore.

Thair Saadam Project

On the other hand, Mahesh Raghvan is a Carnatic fusion artiste with a very diverse repertoire across radio, television and digital media. Mahesh Raghvan, Bindu, and Ambi Subramaniam have come together to form a new band, “Thair Saadam Project”, literally meaning Curd Rice Project. This is a funny take on the fact that all of them are of Tamilian descent.

After the success of their first song as a band, (the cover of Coldplay’s “Something Just Like This”) for the second song they chose to cover “A Million Dreams” from the movie The Greatest Showman. They wanted to make this song the anthem of SaPa School’s 10,000 Deeds Campaign.

The 10,000 Deeds Campaign

A world without poverty, hunger, with gender equality and full sanitation. Seems utopian doesn’t it? But those are just some of the goals of the United Nations’ Sustainable Development Goals. The Sustainable Development Goals(SDGs) are a collection of 17 global goals set by the United Nations in 2015. The SDGs cover social and economic development issues including poverty, hunger, health, education, global warming, gender equality, water, sanitation, energy, urbanization, environment and social justice. To drive action on these goals the students from the SaPa School of Music have taken the “10,000 Deeds Pledge” to show that every deed counts. No deed is too small.

The Idea for the Music Video

Girl in SaPa T Shirt painting Million Dreams mural for Panorbit Video Production House

The initial plan was to shoot the video like any cover song where the artists just perform the song on screen. But, a song filled with such meaning had to have a video that showed the purpose behind the song. While brainstorming with the band, they came up with the idea that the students of SaPa School should paint a wall mural for the video. At the same time, we were making a mini-documentary for SaPa about their SaPa In Schools programme. We had visited a couple of government schools for the same. It was there that we got the idea that the children should paint on the wall of a government school with the students from that school. Now, that would be the perfect set up for the video.

The Lesson on Unity

Everyone posing together for Panorbit Video Production house.

On the day of the shoot, we set off to the government school of Immadihalli and reached there by 5 in the morning. The plan was to first get the shots of the musicians performing. The students would come by later to paint the wall. The sun rose on the east side. As the golden hour passed by, we finished the shooting of the musicians. By eight o clock, the students of SaPa came along with their parents. We had the drawing teacher from SaPa help the students to make the mural.

The moment the children of SaPa started playing with the paint and applying them, the government school kids started gathering around them. They started getting curious and slowly, they joined too.  The SaPa kids started teaching them a classical song and they started singing it. What was beautiful about this shoot was we got to see, the kids from so many different backgrounds come together through art. They were singing together, painting together and playing together. We, along with the musicians even got to play football with the kids. Obviously, within 5 minuted we were out huffing and puffing and gasping for breath.

The shoot ended at around midday. We were all really hungry and exhausted. We planned to go to a pizza place at the nearby Forum Value mall and celebrate the successful shoot.

If you like this, you should check out our work stories blog on Om Shantidhama school project where we stayed in the jungle for two days.

3 Tips on Choosing the Best Music for your Videos

Music is very important when it comes to setting the tone of your video. It can evoke emotions to feel a particular scene, it can give you goosebumps, it can also disorient you from the scene. So, selecting the right song that expresses the theme of the scene is crucial when you’re making your video.

A hand on a wooden electric guitar.

Music has the power to evoke emotions.

Matti Haapoja is a director of Photography from Finland based out of Toronto, Canada. He is also the face of the self-titled youtube channel, formerly known as Travel Feels. In this video, he gives tips on how to choose the right music for your video.

There are a lot of music licensing sites around the internet, especially for youtube content namely, PremiumBeat, Artlist, EpidemicSound etc. Whichever platform you choose, here’s how you can select the best music –

1) Watch your footage

You have to go through your footage to get a good idea of what kind of shots are you gonna use and how you are gonna tell the story. Just put all the shots on a timeline and see them through to get the feel of the edit. Does it have a cold arctic feel or is it a warm summer day or are there people, are they happy? Sad? Etc.

2) Don’t go too Niche

Everyone has different music tastes, so do you. But when you’re making a video you have to create a balance between the kind of music you like and the kind other people will like. If you opt for very niche music, you’re limiting the size of your audience. But at the same time, you need to have your own individuality so that your video doesn’t feel generic.

3) Tempo and structure

If you want fast paced cutting, then you can’t use a slow song for that. Similarly, you need to make sure the structure of the song matches your edit. Some songs have a repetitive pattern, while others have highs and low points. Do those points meet similar high and low points of your video? We need to take all of this into consideration. Here is an example of a video we made, where we used to the structure of the song to bring out the character of the city of Mysore.

If you want more resources about editing, you should check out our post on Walter Murch’s 6 rules of editing.

8 Types of Videos to Grow your Company’s Brand

Two hands holding a clapperboard.

Videos are the in thing right now. Every major company in the world is investing on video content from Apple to Twitter. So, how can a startup or a corporate tap into this resource to improve their brand? Here are a few different videos that your company can produce.

1. Product Explainer Videos

An effective way to communicate how your products work is through a video. Explainer videos give you the freedom to explain each of the features with vibrant colors through 2D motion graphics, infographics, 3D rendering and live-action video.

A couple of years ago, we made a motion graphics explainer video for SAP where we explained the various roles in their company.

2. Tutorial Videos

Many companies have orientation/training week for freshers where employees teach newbies of the technologies and ethics of the company. This can also be achieved through interactive tutorial videos.

For the folk music band Swarathma, we made a tutorial video where their lead guitarist Varun taught the Guitar tabs of their most famous song, Pyaasi.

3. Corporate videos

Corporate videos encapsulate a huge umbrella of video works that can be done in a company. But when you say corporate video, the first thought that comes to your mind is a video which explains their work and their mission along with that a glimpse into the work culture, etc. These videos are generally used to showcase the company to prospective employees, investors, donors etc.

We had the pleasure of making one such video for the Vedic School known as Om Shantidhama situated on the banks of river Kaveri near Mekedatu. By the way, check out the story behind this video shoot(we stayed in the jungle).

4. Showreel videos

Showreel is a montage containing examples of all the work of a company be it services or product based. Showreels are used to showcase their portfolio to prospective clients, investors, etc. They say a picture says a thousand words. Similarly, you could explain a lot with one showreel instead of having to verbally explain each and every project you’ve ever completed.

Check out our Showreel-

5. Commercial videos

Commercials are a great way to capture public attention. Beginning with the audio ads on radio, they evolved to TV where the visual component was added. Now, with the advent of social media and the rise of the 6 sec & 15 sec ads, commercials have become more relevant than ever.

Here’s a 30 sec commercial we made for Playo for their new year campaign. Playo is an app that allows you to book courts and meet players to play sports.

6. Crowdfunding videos

When Kickstarter launched in 2009, they changed the course of innovation forever. Before, if someone invented a product he had to either sell the patent to a manufacturing company or invest in the manufacturing himself. With crowdfunding sites like Kickstarter, everyone who had a great idea and promised to execute it could get investment from the public. With that rose the demand for explainer videos specially designed for crowdfunding campaigns.

India Inclusion Summit is a platform that creates awareness on mental and physical disability. We created a crowdfunding campaign video for them for their 2017 Fellowship programme.

7. Mini Documentary

A mini-documentary is a documentary typically 5-15 minutes long which consists of a montage of interviews and visuals about a particular topic. These are great to showcase customer/employee experiences of using a service, to tell interesting stories of the impact of a company or present case studies.

India Inclusion Summit helped foot painter Ramakrishna Narayanaswamy to achieve his lifelong dream of meeting his idol, Amitabh Bachchan. We captured the retelling of that story through a mini-documentary.

8. Event after-movie

An Event after-movie is a short recap of an event such as a conference or a fest or any such event. These include visuals from the event as well as interviews where we capture the essence of the event as well as its story.

India Inclusion Summit holds a 7-day Fellowship programme every year where they train young upcoming entrepreneurs in the disability space. Here’s an after movie of the programme.

Here’s how you can make a video yourself. Or we could help make videos for you, do get in touch with us.