Archive for May, 2018

5 Examples of Great Corporate Videos

A young girl with a cloth shabbily wrapped around her head.

Corporate videos don’t have to just be videos that advertise a company and its brand in a corporate formula. Here are 5 great corporate videos which are genuinely funny and/or genuinely inspiring.

1.Teach for India – What we do

This is a great video example of how an NGO can pitch to the public about what they do. In this video, you can see what TFI(Teach for India) does from the perspective of the kids, the parents of the kids, teachers, volunteers, and staff.

2.Babajob – A Step by Step introduction

Babajob, an online job portal for Blue Collar jobs wanted a video to introduce their company to the general public. They didn’t want a formal interview type of video. What resulted was a quirky, funny and Wes Anderson-esque take on the corporate video.

3.Dollar Shave Club

Dollar Shave Club has one of the most successful Kickstarter campaigns. This was made possible because of their Kickstarter campaign video which delivers the required information in such a funny way that it went viral.

4.Google – Shaza’s Story

Google is famous for its customer stories. One such story is that of Shaza, the high school kid who built a machine learning app over her summer holiday to detect plants and any disease affecting the plants.

5.Apple – New Beginnings

Apple wanted to spread the joy of coding to anyone who wants to get in on it. Hence, they made a video where everyone participating was asked two simple questions. What was the first code they wrote and how it felt when their code ran successfully? With such positivity, they will inspire you to start coding too.

We at Panorbit have had the privilege to make corporate videos for a lot of companies. Do check them out.

6 Reasons why your Company needs a Corporate Video

Cisco estimates that by 2020, 80% of the internet’s content will be video. By some estimates, videos are 27 times more engaging and 1200% more shares when compared to a standard text/image update. In this era, let us see how a corporate video is beneficial to your company?

Woman looking into her laptop on office desk.

1.Visibility online

All major websites want to retain viewers in their platform as long as possible. One of the best ways to achieve this has been to push video content. Since, users spend more time on a website that has videos. Hence, search engines and feed algorithms (like that of Instagram and Facebook) give more importance to video content.

2.Product demo/tutorials

Every product in the market needs tutorial and demo videos for the average viewer to understand how to use it. How many of have tried to search ‘how to tie a tie’ on youtube? Instructional videos are more popular and more efficient than having a human teach it to every product user.

3.Build awareness

With increased reach for videos online and increased engagement, people are more likely to remember your brand than a banner ad. With more sharing, videos also have higher organic reach than other forms of content. When you make corporate videos for internal use, employees better understand your core values and that improves your brand image.

4. Tell your story

With the success of the movie industry, time and again we can see the power of video to tell a story that resonates with the majority of the population. People tend to relate to the brand more if it has a story behind it. One of the best examples is the Budweiser ad which talks about their co-founder who was an immigrant.

5.Customer Testimonials

These are very important to show to potential clients the benefits your product or services has given to the previous clients. Customer testimonials can also be used to make your employees understand how what they do affects the end user. Orange County has an amazing campaign where they use testimonial videos of their employees and vendors to show how they help build a sustainable ecosystem around their resorts.

6. Publish a clear Call to Action

When you have a corporate video with a clear call to action, the conversion rate increases by 97%. The best examples would be if you need crowdfunding for your product, then you can make a video explaining your product and explicitly ask the viewers to contribute to the crowdfunding campaign. We can target the call to action based on video’s audience demographic.

Now you know why your company needs a corporate video, check out our blog on 4 easy steps to make a corporate video

4 Easy steps to make Corporate Videos

Videos have shown increased engagement and reach than any other format in social media. Corporates and startups have to capitalize on this in order to better their brand awareness and conversion through the use of corporate videos. Brand awareness can be both internal i.e inside the company or on social media. For both of these, the best method is to make corporate videos.

Man holding a camera rig right in front of his face.

Here’s how you can make corporate videos –

1.Scripting –

A script is the sequence of scenes in your video in written format. To make a good video you need a good script. To make a good script we need to understand the video’s intention, what content should come in it? Two of the most basic structures in a corporate video is the interview or narrated. For interview type, we can jot down the questions to be asked and the points to be said. For the narrated type we can write the complete voiceover script.

Pro Tip: Try to make your script to tell a story. This is more engaging than mere stating of facts.

2.Planning –

Once the script is ready, we can plan on who is going to be interviewed, the location at which the interviews take place and other specifics such as what costume they will be wearing. What is the tone of the video and what time the shooting happens?

3.Production-

There are two aspects to production, the visuals, and audio. For the visuals, we have to make sure the lighting is right in the location. Check out our blog on different lighting techniques.

For Audio, we usually use a lavalier mic that we can attach to a person’s collar or shirt. Lavalier mics are great because they capture the least noise. This is important since office locations usually have loud air conditioning hums.

To improve the visual quality of your video, check out our blog on cinematic composition.

4.Post-production-

Post-production involves editing the footages to tell your story. There are a lot of video editors out there ranging from the freely available but incredibly powerful DaVinci Resolve to the more professional Adobe Premiere Pro.

For editing, you need a good music track to hold your viewer’s attention and to provide a rhythm to your video. Websites like Premiumbeat, Artlist, Audioblocks, EpidemicSound etc provide great copyright free music.

If you have a voiceover, you need to record the voice a quiet location and edit it to the video accordingly.

If all of this is too much for you, you can always hire professional corporate filmmakers like Panorbit.